The 17-year-old successful partnership between International Tennis Federation (ITF) and the banking group BNP Paribas, for the Davis Cup has been concluded. The ITF competitions developed and gained success all over the world with their affluent partnership with BNP Paribas.
The bank has decided not to continue their contract with the revamped pattern of the Davis Cup which will be taking place in Madrid at the end of the year. The “Davis Cup by BNP Paribas” now becomes “Davis Cup, the Tennis World Cup”. This year, Davis Cup has an uncustomary sponsorship as the Barcelona FC’s defender, Gerard Pique will be present in the organising team of the Davis Cup Finals and the Spanish league La Liga decides to sponsor the world cup of tennis for the next four years.
However, the bank would continue to be the title sponsors for the Fed Cup and the youth tournaments which incorporates the Junior Davis Cup. Also, BNP Paribas World Team Cup wheelchair tennis and ITF coaching conferences will be continued to be sponsored by the bank.
The bank has been engaged with the tennis fraternity and their activities for over 45 years now. They are also instrumental in bringing up the budding players of the sport and support them with their tennis by giving them a better platform to perform.
Recently, they have aided in launching “BNP Paribas Young Talents Team” with Jo-Wilfried Tsonga, the “BNP Paribas Mac 1 Team” with John and Patrick McEnroe, and the “BNP Paribas Kids Team Celebrates the Wall” with Yannick Noah. These programmes will provide a productive exposure to the young tennis aspirants and which would help them to reach the ultimate destination of the sport.
“We decided with the ITF to conclude the ‘Davis Cup by BNP Paribas’ partnership after 17 years, as the format of the competition evolves. We are happy to have been with fans, players and the public all over the world, and to share their passion in unforgettable matches. We wish every success to this next phase of the competition and look forward to continuing our work with the ITF in favour of women’s tennis and youth. BNP Paribas’ commitment to tennis is a story that has been going on for over 45 years, and we are fully committed to continuing to support the development of tennis in all its forms around the world, with more than 1,000 tournaments, 2,000 clubs and 20 international federations,” the Director of Communication and Deputy Director of Corporate Engagement at BNP Paribas stated.