Decoding How PFL Has Used Social Media to Garner New Fans and Reach New Heights
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Social media has allowed promotions to boost their appeal to a wider base of fans, and the Professional Fighters League (PFL) is taking full advantage.
The PFL recently picked up an award for “Use of Instagram” handed out at the Cynopsis Sports Media Awards in August, which is the industry’s premier business awards. It brings together the biggest names from across the sports ecosystem. More importantly, it honors and showcases the best work in the industry.
PFL’s submission bested those produced by theScore, WWE, Bleacher Report’s House of Highlights, and FOX Sports. It featured the digital animation work of artists RayRod and KutKraft with incredible knockouts.
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Why was the PFL selected over the UFC and other major mixed martial arts promotions? Easy, just look at the numbers.
In 2019, the PFL Network featured a plus-300 percent growth in year-over-year engagement on Instagram. But it wasn’t just Instagram where the most innovative and fastest-growing league in the world shined.
PFL has made its presence felt on Facebook as well
On Facebook in 2020, the PFL has featured a 2000 percent greater interaction rate between fight fans, fighters, and the promotion in general.
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The PFL looked at social media engagement as a way to transcend itself into the top of the MMA world. By capturing the attention of the millennial audience, they are now within eye-sight of the over 450 million fans of the sport.
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PFL has done a tremendous job of boosting brand-recognition outside the cage. Inside the cage, it makes use of technology with SmartCage. The technology captures real-time fighter analytics. Furthermore, it incorporates it into every broadcast in North America on ESPN Networks. The list also expands to a variety of premium distributors around the globe.
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With the use of state-of-the-art equipment like Ref Cam, the PFL brings fans closer than ever to the action. They were the first to take advantage of the feature in combat sports.
The future of the sport is as promising as ever, and the PFL will be offering up new forms of technology including biometrics, kick speed, and more.
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