Dominic Thiem Unveils ‘Thiem View’ Eyewear LIVE on EssentiallySports

Vienna, Austria – Grand Slam champion and former World No. 3, Dominic Thiem, gave fans a first look at his new sustainable eyewear brand, Thiem View, by wearing the sunglasses live during a special appearance on the EssentiallySports FanCast. 

The candid interview, centered around his off-court passions, offered fans an exclusive glimpse into Thiem’s newest venture and marked the first time he wore the sunglasses publicly.

Thiem View, a planet-first brand founded by Thiem himself, combines biodegradable materials with a performance-driven design inspired by his lifelong connection to nature. What started as a solution to constantly losing sunglasses has now grown into a reflection of Thiem’s commitment to sustainability and conscious living.

“This brand is more than just sunglasses,” Dominic Thiem shared during the live reveal. “It’s because of my mom. She’s been passionate about sustainability for over 30 years. I grew up around animals and in nature, and that shaped the way I see the world.”

Thiem later amplified the moment on his social media, giving fans everywhere a closer look at Thiem View’s sleek and eco-conscious design. Images from the interview with EssentiallySports recording captured his first-ever on-camera appearance in eyewear and will be shared across EssentiallySports’ fan-driven channels.

“We’ve always believed in letting fans connect with athletes beyond just results and rankings,” said Jaskirat Arora, Co-founder of EssentiallySports. “Dominic didn’t just join us for an interview; he let fans into a moment that mattered to him. That’s the kind of access we aim to create.”

The appearance reflected a growing trend of athletes using their platforms to champion causes beyond sport. For Thiem, the launch of Thiem View represents a personal mission: bringing sustainability into everyday lifestyle choices and encouraging fans to consider environmentally conscious alternatives.

EssentiallySports’ conversation with Thiem offered a rare perspective on that mission, one that blended performance, purpose, and personal storytelling. As visuals from the appearance continue to circulate online, the moment stands as a milestone not just for the brand but for fans witnessing the evolution of athletes as changemakers.

Thiem View’s future collections are expected to align with major tennis moments and fan culture, making this first reveal an early step in a longer journey, one that began with a simple question and a live pair of sunglasses.