“Empowers Women to Be Confident”: Emma Raducanu on Becoming the Brand Ambassador of Dior

Published 10/20/2021, 12:30 PM EDT
FILE PHOTO: British tennis player Emma Raducanu poses during the world premiere of the new James Bond film “No Time To Die” at the Royal Albert Hall in London, Britain, September 28, 2021. REUTERS/Toby Melville


The US Open champion Emma Raducanu is still basking in the glory of her historic triumph. Having become an overnight superstar after winning the US Open, Raducanu has brands waiting to sign her on her doorstep.

ADVERTISEMENT

Article continues below this ad

Dior, the French luxury fashion house, has announced Raducanu as their brand ambassador. The British teenager would be the face of Maria Grazia Chiuri’s womenswear collections and the brand’s skincare and make-up offering, overseen by Peter Philips.

Britain’s Emma Raducanu poses with the U.S. Open tennis championship trophy after her match against Leylah Fernandez of Canada in the women’s singles final the 2021 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center in New York, U.S., September 11, 2021. Picture taken September 11, 2021. Michael Frey/Handout via REUTERS THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY.

Emma Raducanu: Dior’s brand ambassador

ADVERTISEMENT

Article continues below this ad

Interestingly, it all began with Raducanu wearing a Grecian-inspired empire line gown from Dior at the premiere of the latest Bond film ‘No Time to Die’. “It felt heavenly!” exclaimed Raducanu, after slipping into the dress for the first time.

Speaking about her newfound association with Dior, Raducanu praised the unique design crafted by Chiuri and expressed her excitement about joining the iconic brand.

“Maria Grazia’s work empowers women to feel confident in the iconic Dior cut, which I feel is very unique. The sincerity of her approach and the way she turns shows into collective and meaningful events unquestionably influenced me in my choice,” Raducanu told VOGUE.

ADVERTISEMENT

Article continues below this ad

Recently, the 18-year-old also signed up to become an ambassador for luxury jewelry retailer Tiffany & Co. Since her US Open victory, Raducanu has graced the red carpet at Met Gala and attracted eyeballs at the London Fashion Week.

Earlier this month, Raducanu suffered a shocking defeat to Aliaksandra Sasnovich at the 2021 Indian Wells. Following her loss, she pulled out of this week’s Kremlin Cup in Moscow.

ADVERTISEMENT

Article continues below this ad

Up next, Raducanu will compete at the upcoming Transylvania Open in Romania, which begins next week. After parting ways with her coach Andrew Richardson, Raducanu will train with Esteban Carril, who played a pivotal role in Johanna Konta’s rise to Top-10 ranking.

DIVE DEEPER

Emma Raducanu to Partner With Johanna Konta’s Former Coach Following Indian Wells Early Exit

about 2 months ago

Enjoyed reading this article? Download our exclusive app to get 24x7 coverage, latest memes and social media banter. Click here to download.

SHARE THIS ARTICLE :

ADVERTISEMENT

Kshitij Tayal

518 articles

Kshitij Tayal is a Tennis author at EssentiallySports. Having played district level tennis competitions, Kshitij is also a tenured journalist of the sport with over four years of experience. At EssentiallySports, he pens down some thought-provoking pieces on players and tournaments across the ATP and WTA.

ADVERTISEMENT

ADVERTISEMENT