For young athletes, the work does not stop when practice ends. Learning how to train is one part of the journey. Understanding money, handling pressure, building a personal brand, and preparing for life after sports can be just as important.
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Athlete By Design is looking to bring those pieces together through a new partnership with CAMPO, a multi-sport elite training and performance destination in North Hollywood, California. The collaboration connects ABD’s athlete-development platform with CAMPO’s newly opened facility, creating a space that combines sports performance, education, mentorship, wellness, and media.
Located at 6225 Cahuenga Blvd, North Hollywood, CA 91606, CAMPO is now open and will serve as a physical base for several of ABD’s initiatives in Los Angeles.
A New Home for Athlete Development
CAMPO is led by Matteo Masucci in collaboration with Juventus Academy LA. The facility was developed by Edge Americas Sports, a sports investment group co-founded by Italian soccer legend Alessandro Del Piero and Masucci. Its development involved an investment of more than $1 million to transform an underused athletic field at St. Patrick Church and School into a modern sports complex.
The site now features FIFA-quality, non-toxic fourth-generation synthetic turf, three dedicated performance zones, a Performance LAB, and a spectator hub. It is designed to serve youth academies, schools, adult recreational leagues, and professional training camps.
CAMPO also operates as a home match field for Juventus Academy Los Angeles, LA Youth, which competes in the MLS NEXT Academy Division, and St. Patrick School and Parish. The facility held its grand opening on September 4 and 5, 2026, during JVillage, powered by adidas.
Masucci, who serves as a Senior Partner at Edge Americas Sports and Technical Director of Juventus Academy Los Angeles, has a background in kinesiology and holds UEFA A and B coaching licenses. He is also a Ph.D. candidate in Neuroscience at the University of Waterloo and is the founder of Vitruvian Sport Systems, a Canadian technology company developing the CAMPO AI platform.
The partnership with ABD will expand the facility’s role beyond traditional training. ABD plans to bring its performance technology, motion-capture tracking, AI-driven assessment tools, combine events, NIL education, and media production services to the venue.
That means CAMPO can serve both youth athletes developing their foundations and high school, college, and professional athletes looking for advanced testing, brand guidance, and media opportunities.
Masucci explained the thinking behind the collaboration in the announcement.
“The motivation behind CAMPO has always been to create a place where athletes can train, develop and connect with opportunities that go beyond traditional sports performance. Our collaboration with Athlete By Design allows us to expand that vision by connecting elite training with education, mentorship, wellness and storytelling.”
Preparing Athletes for More Than Sports
Founded by former professional basketball player Bryant Burton, Athlete By Design is a Los Angeles-based sports, media, and technology company that works across athlete development, performance tools, NIL, consumer products, and content.
Its platform includes ABD OS & Performance Tech, which develops AI-driven training and motion-capture tools, as well as NIL agency and combine services for high school and collegiate athletes. ABD Media focuses on sports documentaries and digital storytelling, while ABD Athletics handles its apparel and consumer products.
The company also has a multi-sport footprint, with connections to football, basketball, and soccer. Its wider network includes former NBA champion A.C. Green, former NBA All-Star Jermaine O’Neal, former NFL players Aaron Beasley and Jordan Todman, soccer player Nick Firmino, and Las Vegas Raiders running back Ashton Jeanty.
One of the key initiatives tied to the CAMPO partnership is ABD’s Financial Literacy & Mental Wellness Program. Led by Green and Burton, the program is designed for middle and high school student-athletes. It focuses on practical education, mentorship, leadership, life skills, and preparation for life beyond sports.
The financial side includes lessons around budgeting, contracts, taxes, managing income, and making informed financial decisions. The wellness side addresses issues such as public pressure, social media exposure, performance anxiety, and career changes. The program also includes NIL education, helping young athletes understand brand deals and the responsibilities that come with them.
The initiative is officially described as being “powered by Rockefeller Capital Management.” According to the research provided, the collaboration includes financial education frameworks and guidance related to wealth management, NIL contracts, taxation, asset protection, and long-term planning. The exact financial arrangement between Rockefeller and the program has not been publicly disclosed.
For Green, the idea is rooted in the belief that athletic ability alone is not enough.
“We started Athlete By Design because we believe an athlete’s development has to go beyond what happens on the court or field. Young athletes need to understand how to take care of themselves, how to make smart financial decisions, how to lead, and how to prepare for life beyond sports. CAMPO gives us an opportunity to bring those pieces together in one environment.”
Apparel With a Purpose
The partnership also comes alongside the launch of ABD Athletics, a new athleisure and performance apparel platform created for athletes and the next generation of sports culture.
The brand’s product focus includes athletic apparel, technical sportswear, lifestyle clothing, and functional nutrition products. Its commercial strategy is tied to the company’s wider athlete-development mission.
A portion of the proceeds and broader commercial strategy surrounding ABD Athletics will support the expansion of ABD’s Financial Literacy & Mental Wellness Program for youth athletes nationally. The announcement does not specify an exact percentage of sales or profits allocated to the initiative.
The goal is to create a link between the commercial side of the business and the educational programs ABD wants to expand across youth academies, high schools, and community sports leagues.
As Burton put it:
“Athlete By Design was created to pay it forward to the next generation. We want young athletes to have access to the guidance, relationships and opportunities that can change the trajectory of their lives. CAMPO creates a powerful platform in Los Angeles where sports, NIL education, financial literacy, wellness and media converge.”
CAMPO to Feature in NEX GEN–NIL
The partnership will also extend into storytelling through NEX GEN–NIL, an original multi-sport docuseries being produced by Athlete By Design Media.
The series explores NIL, athlete development, and the opportunities and challenges facing the next generation of athletes. Its subject matter includes the balance between sports, academics, personal branding, financial opportunities, and mental wellness.
CAMPO will serve as a filming location, with training sessions, combine testing, and athlete interviews planned at the North Hollywood facility. Green is listed as the executive producer and an on-camera contributor, while Jeanty is among the featured athletes.
The series does not yet have a publicly announced television network, streaming partner, or premiere date.
With CAMPO providing the physical space and ABD bringing its education, technology, apparel, and media arms, the partnership reflects the company’s wider plan to build an athlete-development system that extends beyond competition.
For athletes, the message is straightforward: the goal is not only to perform well today, but also to be better prepared for everything that comes next.