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Logan Paul and KSI’s $200 Million Business Prime Hydration Set To Sponsor A NASCAR Team Soon

Published 11/05/2022, 10:20 AM EDT

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Logan Paul and KSI’s joint venture Prime Hydration is set to get some advertisement space at NASCAR. The recently launched company has grown significantly in the last few months, reaching a level as high as advertising at one of the biggest sporting events.

Logan Paul and KSI had a very interesting past. Other than being fellow YouTube content creators, they were also the arch nemesis in the Boxing ring. They have faced each other in the ring twice, with KSI coming at the top. 

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Though fans were expecting some bitterness or beef among them, they surprised the community by coming forward with their joint venture Prime Hydration drink. The drink is massively popular, for its own good. The product is in such high demand that the stocks getting thin

Logan Paul and KSI energy drink gets a place in NASCAR

In the next NASCAR race, the #13 car is getting a new sponsor. The car will flex a new logo for Prime Hydration with a bright blue paint job. This color scheme of the paint job will represent the blue raspberry flavor of the drink. The word “PRIME” will be etched across its hood and the side in black block letters. 

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Timmy Hill will be the one driving the #13 car. He will make his debut at the next NASCAR Xfinity Series event, which will be held at North Carolina’s Charlotte Motor Speedway. Logan Paul said that this sponsorship is part of a plan to take prime “to the next level” by introducing their “brand to the world of NASCAR.” 

Prime Hydration is the first influencer-based brand that has managed to sponsor a NASCAR team. This shows how much the young entrepreneurs, KSI and Logan Paul have come in their careers. The five-month-old Prime has done what many brands can only dream of. 

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Is Prime energy drink worth buying?

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According to Tubefilter, the taste of Prime energy drink is a mix between Gatorade and a zero-sugar soft drink.” Prime energy drink is a very good choice for after-sports refreshment drinks as the beverage contains electrolytes and other minerals with zero sugar, that rejuvenate the body after an intense workout. 

If one ignores the high demand and insane second-hand prices on eBay, it can be said that Prime is quite a tolerable energy drink. And as KSI and Logan are keeping on with their plans, the future of the drink looks very promising. 

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Watch this story: Everything you need to know about Logan paul’s recent business venture with KSI.

What do you think about this new sponsorship? Share your opinions in the comments below!

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Written by:

Rituraj Halder

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Rituraj Halder is an eSports writer at Essentially sports. Residing from Kolkata, India, he holds a graduate degree in world literature. With 500+ hours in League of Legends, Rituraj claims to be a MOBA veteran.
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Edited by:

Jito Tenson