Logan Paul and KSI’s energy drink brand Prime are making some serious waves among the fans. While the $3 energy drink bottles are being sold for outrageous prices on online websites, offline retailers like Asda are witnessing massive queues for the product.

KSI and Logan Paul are YouTubers turned boxers, who were also enemies in the ring. But recently both of the internet personalities chose to become business partners, as they came forward with their new energy drink brand, Prime. 

The product is so popular among fans that the retailers are forced to put a three-bottle limit on every customer. The stocks are depleting at‌ an astonishing rate, resulting in black marketing by online sellers. 

eBay sees an astonishing price tag on Prime energy drink

The demand is so high right now that fans are forming queues outside retailers as early as 6 am. Prime energy drink is being sold exclusively through Asda retail stores and the official online website of Prime Energy. The website is offering a special Christmas deal which is restricting supply to the offline stores. 

YouTube World Reacts to ‘Mad’ KSI, Logan Paul Announcement

This high demand yet low supply is giving way to scalpers. Online reselling websites such as eBay are seeing some new postings of prime energy drinks, with horrendous prices. One of the postings was reselling the $3 energy drink for $11,000. 

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KSI and Logan Paul have millions of fans all across the world, so it is not surprising that their brand has such high demand. Currently, there are seven flavors available for the energy drink but they are only available on the official website of Prime energy. Offline retailers are selling with a 3-bottle limit. 

To keep with the demand and help fans find their Prime hydration, a Twitter feed has been set up. The @prime_tracker helps users and fans locate nearby retailers with Prime energy drinks in their stock. 

How did Logan Paul and KSI create Prime energy? 

Prime Energy was created by Logan Paul and KSI, who used to be opponents in the Boxing ring. Two of them have faced each other twice, with KSI emerging victorious on both occasions, the latest being in 2019.

Ever since then, fans have been expecting the beef between them to last for a long period. But everyone was surprised when they joined forces and established a company that is now challenging the elites.

On the official website, it is stated that “Over the past year, we’ve worked countless hours to formulate the product from scratch, lock in deals with the largest retailers in the world, and build a multi-hundred-person team to get our products to the shelves.” Implying that Logan and KSI were planning Prime energy for a long time. 

Watch this story: Everything you need to know about Logan Paul’s latest business venture with KSI. 

What do you think about the Prime Energy drink? Do you think it deserves the hype? Let us know in the comments below!