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Amouranth is one of the most successful female streamers in the eSports industry. She caters to millions of fans daily, providing multiple genres of content across different platforms. For example, her Twitch streams feature video games, hot-tub streams, chatting, and dancing, whereas her YouTube showcases cosplay inspirations. However, her Twitter account is a powerhouse for knacky business ideas/pitches, having little relation to the content on other platforms. But, it’s Amouranth we’re referring to, and she’s a master of all trades. 

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Has it occurred to how hard the ASMR queen has worked to build a successful business empire? Well, for starters, she’s put in almost 12-16 hours of her day streaming, shooting, or doing everything in her power to mint money. And for that, she’s built an army featuring top-notch soldiers that heal every wound. 

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As the famous saying goes, Rome wasn’t built in a day, Amouranth took years to build her business empire. Still, she had the perfect support that showed her the way to light during dark days. 

Amouranth pens down thoughts of her journey from $300k to $1.5 million

Before entering the eSports space, Amouranth had already garnered a set audience. This helped while creating her Twitch foundation and acted as a catalyst for success. Post that, it was just a matter of months before Amo decided to expand her business, starting OnlyFans, Twitter, YouTube, and more. 

DIVE DEEPER: “I’m Going To Come In And Kill You and F**k You” – Amouranth Once Spilled The Horrible Dark Secrets Of Her Celebrity Life

It was all well for her until a certain point, as she could not handle the pressure of multiple things. Looking at this, Amo decided to build her ‘Avengers’ and give them set work to do. Her decision turned out to be a massive success as she found the right people at the right time, helping her create her now successful business empire.

The ASMR queen spoke about this in detail during a recent podcast, where the host questioned the need of hiring the right team. 

Amo started by talking about her initial time when she did all the work by herself. She said, “I was streaming 16 hours a day, you know. And I would get off, I would do photo shoots. I would edit videos myself. I literally didn’t have enough hours in the day, okay? And I was holding myself to a very, very strict schedule. And I wanted to do that, because I believed I could reach a certain level of output if I only push myself a little harder, right? So everyone thinks it’s like, if I just go a little more, a little more, a little more, I can do it. Because I’m super analytical.”

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Post that, she stressed on hiring a team as she fell short of timing and posting content. “They’re actually like very good at thinking about ideas that I’m stupid about. I’m like not thinking creatively. Sometimes because I’m just going all the time. There’s only so much mental bandwidth you can have so it’s super helpful.”

Amouranth ended the bit by talking about how she went from $300k a month by herself to $1.5 million with the help of her team. “It’s about 300k a month on my own but yeah, also with the help of my team, we come up with creative ideas to keep that retention high, right, so we’ll do new concepts all the time, dropping a $1.5 million income stream per month.”

WATCH THIS STORY: From Pokimane to Amouranth: Highest Earning Female Streamers in 2021

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Atharv Phadke

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Atharv Phadke is a Senior Olympics Journalist and Content Head for the division at EssentiallySports, known for his in-depth interviews and sweeping features that capture the soul of sport. A former international swimmer boasting over 300 medals, Atharv draws on his competitive roots to fuse journalistic precision with an athlete’s empathy and insight. With a master’s degree in journalism and over five years of on-ground experience, he leads the ES Olympics division with a balance of Newsroom vision and competitive drive. He was at the helm of EssentiallySports’ dynamic Paris 2024 Olympics coverage, curating stories in collaboration with the on-ground team. His research helped in capturing both the thrill of victory and the humanity at the heart of competition. Throughout his career, Atharv has engaged in exclusive conversations with sporting icons such as Anita Alvarez, Joe Choong, Griffin Colapinto, Ezra Frech, Jim “The Shark” Dreyer, and Amouranth, providing audiences with rare, intimate glimpses into their worlds. His standout coverage includes a deeply personal conversation with Noah Lyles, where the world champion opened up about his bond with his mother and the emotions behind his journey. Atharv also led EssentiallySports' Paralympics coverage, and has been at the helm of Essentially Athletics, our dedicated track and field newsletter with a mission to change traditional storytelling and celebrate the sport.

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Jito Tenson

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