Activision Blizzard’s First Quarter Report Reveals Astronomical Growth Thanks to Call of Duty Mobile and Warzone
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The Call of Duty franchise has grown exponentially in 2021, according to the first-quarter report. Activision Blizzard shared vital insights about the franchise’s performance in 2021. The report reveals year-on-year growth in the number of players, while the studio has also recorded an increment in sales.
The studio stated the free-to-play titles in Warzone, and Mobile has completely transformed the franchise. Subsequently, the mobile variant of the game has now recorded half a billion downloads.
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🙏♥ Thank you to our community, players, and supporters! We couldn't have done this without you!
👍🎁 Be sure to check your #CODMobile in-game inboxes for a gift! pic.twitter.com/RexG8WSPM3
— Call of Duty: Mobile (@PlayCODMobile) May 4, 2021
Call of Duty Warzone and Mobile has transformed the franchise
In the first-quarter report, Activision and Blizzard have revealed interesting details about the franchise. The studio has recorded an overall 72% growth year-over-year driven by Warzone and Black Ops Cold War. The Battle Royale title even aided the studio to attain more premium sales in the first quarter.
The franchise has also seen an unprecedented rise in monthly active users (MAUs) ever since Warzone integrated with Black Ops Cold War. The report also claimed the first two seasons of the titles as the biggest in the franchise’s history.
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They are regarded as the most successful content drop as net booking improved by 60%. Season 3 of the franchise continues to see an amazing run rate, and it could produce similar results as its predecessors.
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CODM has played a crucial role in the franchise’s growth
The studio also stated that CODM has been instrumental in the revenue stream. It has seen splendid responses from the world over, and the title hasn’t slowed down. Not just that, CODM also doubled operating income year-over-year for the studio.
“Call of Duty Mobile saw strong year-over-year growth in reach, engagement, and player investment in the
first quarter, benefiting from ongoing enhancements in the West and the launch of the title in China. In the
West, the March season concluded as the highest for player investment yet. Momentum has continued into
the second quarter, with the April season now the top-grossing to date at this point after launch. In China,
Call of Duty Mobile brought tens of millions of new player”
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The studio expects to see steady growth in 2021, as the franchise continues to grow. The year 2021 has kicked off on a positive note, and Activision hopes to see the title grow at the same pace for the rest of the year.
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