Activision CEO Bobby Kotick Reveals How Microsoft Deal Boosts Call of Duty’s Future
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Microsoft has etched its name in the history of gaming by pulling off the biggest deal to date. Microsoft has bought the famous independent game developer and publisher Activision Blizzard for a record $68.7 billion cash offer. This will make some of the most loved franchises such as Call Of Duty, World of Warcraft, and Overwatch join the Xbox Game Pass with titles such as Forza, Halo, and Fallout.
The CEO of Activision Blizzard Bobby Kotick spoke about the possibilities for the Call of Duty franchise and everything that led to this deal being monumentalized. Activision Blizzard was already in a bad spot due to Warzone and Vanguard not doing so well. This had led to the company’s stock prices falling, making the takeover easier for Microsoft.
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Activision CEO discusses the future of Call of Duty after the Microsoft takeover
Speaking to GamesBeat, Activision CEO Bobby Kotick discussed all the possibilities that would come ahead with this takeover. When asked about what these two companies would be capable of doing together, the idea of metaverse came into the picture.
On this very note, Kotick says, “I think players are going to be the defining characteristic of the metaverse. It’s a community of players anchored in a franchise. And then those communities are anchored in some bigger virtual experience that allows you to have either access to your friends or access to other content.”
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He further added, “I think you’re going to see a big part of it is going to be content creation tools. That is going to allow for user-generated content that can be either free or commercially exploited, and that’s going to be an important part of what a metaverse will be.”
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The Activision boss also talked about possibilities for further developments into the Call of Duty franchise. He thinks that the AI and machine learning abilities of the titles will be further improved, owing to this new takeover. He says, “For the long term, we could have a real streaming Call of Duty experience that’s going to be critically important.”
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Do you think Call of Duty might get some amazing new changes following this acquisition? Let us know in the comments.
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