Hogwarts Legacy is one of the most successful titles of the year 2023. As expected, the titles went on to break major sales records in the gaming market. A lot of its business numbers are attributed to the marketing strategies adopted by the developers. The ongoing year has been innovative not just in terms of games introduced, but the way they have been branded. Well, it seems like the advertisement campaign has inspired the makers of the upcoming Armored Core 6.

One major stunt that the fans might remember from the promotional days of Hogwarts Legacy is the London bus branding campaign. Following the footsteps of the Potter-verse giant, FromSoftware Inc has initiated a similar promotional campaign as spotted by a fan in London. As the forthcoming FromSoftware project is on the cards, here’s what the marketing team has to offer. 

Armored Core 6 Adapts to the Hogwarts Legacy Style! 

Armored Core 6: Fires of Rubicon, a mech game, appears to have a strong multiplayer component, which may improve upon the meager co-op and PvP found in creator FromSoftware’s often solitary treks through Hell. As the game is set to hit sales in August last week, the developers have started boosting the promotional campaign. Well, what better than taking inspiration from an established, successful one? 

London Bus ad video
by u/lilBob1989 in armoredcore

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A user shared a glimpse of a bus carrying the advertisement banners of Armored Core 6 through the streets of London. And this isn’t the first time the gaming community has witnessed the stunt. The Avalanche Software developed giant Hogwarts Legacy used a similar strategy. The aim was simply to tease the Potter heads beyond the gaming community about the virtual adaptation. No surprise, they decided to center the campaign in London, arguably the hub of Harry Potter fans. Fans were overwhelmed to see the game being advertised at such a scale outside Japan.

“Needs Quidditch on Next One”- Hogwarts Legacy Fans Jump in Excitement as Rumors Suggest Development of a Sequel

The speculations around the upcoming edition of the Armored Core franchise are mixed. While some believe there’s a lot of potential left in the series, some are not waiting with high expectations. Thus, out-of-the-box branding was indeed a must. Now with Armored Core 6 attempting a similar strategy as seen in the video shared by the user, it will be interesting to see how many enthusiastic action lovers it can attract. In any case, the marketing strategy is an ideal ‘street smart’ trick to reach out to as many as possible. 

So do you think the strategy would work the same for Armored Core 6? Let us know your thoughts in the comments below. 

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