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On September 4, 2022, MrBeast opened his first-ever physical restaurant for BeastBurger. He located it in one of the biggest malls in the world, the American Dream Mall. It was a dream come true for Jimmy, as his brand previously worked under a cloud kitchen policy. But now, after months of hard work, it would finally serve the public physically. Plus, it was a great initiative, as fans could meet their favorite YouTuber from time to time whenever he visited New Jersey. 

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The announcement of BeastBurger’s opening broke the internet as fans flooded the mall far before the opening time. This created a massive line in front of the store, with the community waiting for over 24 hours. As a result, MrBeast’s crew had to separate the crowd and conduct challenges and games until they reached their token number. And while they did a fantastic job until the last customer, the owner himself ended the day with a heartfelt moment. 

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Donaldson invited his last customer and surprised her with a gift, putting her in an awkward position. I mean, we all know MrBeast for making people choose between two appealing options, and this was one of those situations. Nevertheless, he made her walk off with a smile, giving away both options as a gift. 

MrBeast dazzles his last BeastBurger customer with two exciting gifts 

After serving customers for 15 hours straight, MrBeast finally landed on his last customer for the day. He greeted her with a grand gesture and asked how long she’d been there. Apparently, the woman was around roughly for 12 hours as she revealed her entry point to be 11 AM. 

DIVE DEEPER: MrBeast’s Clever Chef Leaves Him Dumbfounded by Turning His Burger to Dust and Then Something Special

Post the introduction, MrBeast put her in a difficult position, asking her to choose between two options. He offered her a $10,000 gift card and BeastBurger, asking her to choose one of them. At first, she had the biggest smile on her face, which made the situation difficult. I mean, the woman was finally meeting her favorite content creator, and he put her in a difficult position. 

However, Donaldson made things easy after a while, promising both things to her. It was one of the most heartfelt moments of her life as she received three gifts at once. I mean, meeting your favorite creator, getting $10,000, and the brand product was a dream come true. 

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All in all, it was an amazing day at the BeastBurger HQ, as the employees signed off with over $65k in sales and 6212 burgers at launch. So, if you’re yet to try out BeastBurger, it’s time you drove to New Jersey. After all, you never know if you might meet MrBeast during the visit! 

WATCH THIS STORY: Ranking YouTube Superstar MrBeast’s most watched videos of all time

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Atharv Phadke

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Atharv Phadke is a Senior Olympics Journalist and Content Head for the division at EssentiallySports, known for his in-depth interviews and sweeping features that capture the soul of sport. A former international swimmer boasting over 300 medals, Atharv draws on his competitive roots to fuse journalistic precision with an athlete’s empathy and insight. With a master’s degree in journalism and over five years of on-ground experience, he leads the ES Olympics division with a balance of Newsroom vision and competitive drive. He was at the helm of EssentiallySports’ dynamic Paris 2024 Olympics coverage, curating stories in collaboration with the on-ground team. His research helped in capturing both the thrill of victory and the humanity at the heart of competition. Throughout his career, Atharv has engaged in exclusive conversations with sporting icons such as Anita Alvarez, Joe Choong, Griffin Colapinto, Ezra Frech, Jim “The Shark” Dreyer, and Amouranth, providing audiences with rare, intimate glimpses into their worlds. His standout coverage includes a deeply personal conversation with Noah Lyles, where the world champion opened up about his bond with his mother and the emotions behind his journey. Atharv also led EssentiallySports' Paralympics coverage, and has been at the helm of Essentially Athletics, our dedicated track and field newsletter with a mission to change traditional storytelling and celebrate the sport.

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Vineet Nandwana

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