Call Of Duty League Joins Forces With $55 Billion Worth Energy Drink Brand To Take The Adrenaline Rush Up and Above

Published 04/22/2023, 11:02 AM EDT

Call Of Duty League has stunned fans with a fresh ‘energy drink’ partnership announcement amidst Major 3, and fans are loving it.

Since its launch in October 2019, the Call Of Duty League has been one of the biggest tournaments in the industry. Featuring the pros battling out against each other for glory, the league has always aimed to bring the community together, let alone allow them to enjoy the beauty of the game. But well, it’s not that the organizers could do this all by themselves. After all, hosting a million-dollar tournament is no piece of cake, and it requires a massive cash flow of money to run smoothly.

So, CDL announced its partnership with other million-dollar franchises spanned across various categories. The list included household names like Playstation, SCUF Gaming, Game Fuel, and more. But then, they wanted to expand, leading to a partnership with a billion-dollar energy drink brand.

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Can Call Of Duty League Unleash The Beast with Monster Energy?

With Major 3’s ongoing success and road to Major 4 and then Champs, CDL was on the lookout for new sponsors. Apparently, their previous deal with MTN DEW AMP GAME FUEL had expired, and it was time to add a new partner. But then, they realized, why to hunt for something new when they already had a gem sitting right next to them?

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This led to a new contract signing, one with Monster Energy as the latest sponsor for Call Of Duty League. However, the amount and all other details are still unclear as none of the parties have revealed them. Still, they have announced some more deals involving FPS performance and training platform Aim Lab, online eyewear retailer Zenni, and mobile phone brand Sony Xperia.

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To talk more about Monster Energy, the brand is not new to the esports world. In fact, it loves to be part of various tournaments held in different parts of the globe. Back in 2022, the energy drink company extended its deal with ESL, along with an added partnership with the Premio Esports Brasil award ceremony.

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With that being said, CDL’s recent deal could be one of the biggest, as they are all set to fly off to Las Vegas. There, fans will witness the Championship Weekend featuring eight teams competing for a $ 2.5 million prize. So, be sure to mark your calendars for this weekend, because the pros are all set to shine.

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Written by:

Atharv Phadke is a senior eSports writer at EssentiallySports known for his expertise in covering content on streamers and first-person shooter (FPS) games. His passion for Call of Duty stems from his early days as a gamer. At EssentiallySports, Atharv's work has garnered widespread attention, particularly his exclusive interview with popular Twitch streamer Amouranth.

Edited by:

Jayant Chhabra

Call Of Duty League Joins Forces With $55 Billion Worth Energy Drink Brand To Take The Adrenaline Rush Up and Above

Can Call Of Duty League Unleash The Beast with Monster Energy?

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