In the current era of YouTube, very few influencers are nearly as popular and significant as the British sensation, KSI. In his long career as an online personality, KSI has achieved some massive goals. Besides his very profitable YouTube channels, KSI also owns Misfit Boxing and co-owns world renowned hydration drink brand, PRIME Hydration. 

Only 13 months ago, formal rivals Logan Paul and KSI founded the hydration drink brand. In such a short period, Prime hydration managed to achieve some historical feats, including being the first creator-made brand to ever be featured on the global stage of the Super Bowl. While the product is working much better than they had ever anticipated, the insane demand for the drink is even shocking the founders. 

Prime’s insane demand shocked KSI

Prime Hydration started with small distributors across UK and USA, but through the efforts of both influencers, the brand managed to reach distant shores. Currently, the product has a wide supply in the western world, including Canada, UK, and America. But still, the manufacturers are witnessing a hard time supplying to the high demand.

Read More: “She’s the one. Like 100%”–KSI Finally Reveals His Relationship Status With His “Girl”

However, even KSI had never expected how immense the demand will be for the product. Recently there have been some reports about UK’s retail distributing chain, Sainsbury’s, facing errors in their online stores. This error prevents customers from buying more than 3 products at a time. 

It wasn’t long since the fans connected the dots and blamed PRIME for this discrepancy. To tackle the absurd amount of demand, the retailers have a rule that one customer can only buy 3 bottles of PRIME at a time. Every retailer, including Sainsbury’s online store, had this rule implemented. 

However, the overwhelming surge of PRIME orders may have managed to deviate the system somehow as not only PRIME, the online store of Sainsbury’s can’t let customers any products over the quantity of 3. “Right now – the error code says “no more than 3 drinks per customer”, even if you’re not buying a beverage” reported a Twitter user.

Witnessing the news, KSI was flabbergasted. He wasn’t able to believe if this was real or not. “Did this actually happen???” replied KSI on the tweet. Many other users also reported facing the same problem. So far, there haven’t been any updates from the store regarding this error. 

WATCH THIS STORY: Biggest Steamers Who Left Twitch and Switched to YouTube