Earlier this month (November 2021) SEGA revealed that they are negotiating a deal with Microsoft to develop Super Games. The news of this alliance kicked started many wild speculations on multiple social media platforms about buyouts and Xbox exclusive games. However, neither is happening. Recently, SEGA confirmed their games won’t be Xbox exclusives despite the recent Microsoft strategic partnership.

Basically, the strategic partnership won’t lead to Xbox exclusive titles. On November 19, 2021, more details on this alliance emerged via recently published comments from SEGA’s fiscal meeting, in which they clarified a lot of things about this acquisition. The company said (as reported by VGC), “we are not talking about releasing games to Microsoft exclusively, but rather to develop Super Game that will be delivered to the world together, with their technical support.”

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SEGA strategic alliance with Microsoft

SEGA is a Japanese company (Tokyo-based) majorly known for its highly popular and loved Sonic the Hedgehog franchise. The franchise recently completed its 30th anniversary earlier this year (2021). Moreover, right now, SEGA is majorly planning to expand its gaming market to reach a much wider audience.

The company wants to have several great games in the market in the next 8 years. But this is not as simple as it sounds. SEGA needs online servers in the market to make this dream come true.

So naturally, they joined hands with Xbox. After all, SEGA is all ready to invest around $800 million over the next five years in the development of its upcoming Super Games. With the ultimate 5G on its way, about to change the direction of cloud gaming, SEGA is smartly using Microsoft Azure to anticipate and serve the next trend.

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This huge amount is not only for the in-game development resources but also for the different acquisitions of other major companies to reach a much large audience. SEGA is majorly looking for those companies that can complement their existing developers and can match up with their passion to make better games.

What do you think about this partnership? Let us know.

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