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Kai Cenat has recently slammed multiple organizations over their false allegations regarding Twitch revenue numbers. 

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It is no secret that Twitch holds one of the most horrible revenue split systems on the internet. They share only 50% of what’s earned by the creators, keeping the rest as a platform charge. And well, this has created a serious issue among streamers, as they have raised endless complaints about the same. Despite that, some creators are happy with the current stage, holding massive contracts with Twitch. 

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Kai Cenat is a popular example under this category, as he enjoys streaming on Twitch. But recently, some companies spread rumors about his platform earnings, leading him to shut them down with a strong voice.

Did Kai Cenat really get $2 million during his subathon compared to Twitch, who bagged $15 million? 

This question made headlines after a few popular names published news about Kai Cenat. They said, “Twitch allegedly made $10-$15 Million when Kai Cenat live streamed every day in the month of February… while he reportedly made $2 Million.” For those uninitiated, the 21-year-old hosted a 31-day subathon, where he did not miss out on streaming for a single minute. His main focus was to become the number one streamer on Twitch, and he achieved that dream on day 31. 

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Apparently, Kai bagged 306K subscribers, breaking Ludwig and Ninja’s all-time record and becoming the number one streamer. But there was not a single time when he revealed any numbers about his earnings. So, when the content creator came across posts that connected a few numbers to his name, he slammed the Twitter pages.

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“Where are these numbers coming from? You here talking about some, ‘Twitch made 15-20 million dollars on Kai Cenat, and Kai only brought about 2 million back.’ Because now it’s a narrative that I’m just a black man who’s getting used for millions and millions and millions of dollars,” he exclaimed in anger. 

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Last but not least, Cenat’s 31-day subathon remains one of the iconic moments of Twitch. And based on his 306K subscriber count at peak, it looks like he may have earned enough money. For instance, Twitch has a 50/50 revenue split policy. In that, creators earn $4.99 per subscription. So, if Twitch splits half, then creators cash out $2.50 of the total amount and round up to the total number of subscribers received.

Now, based on Kai’s peak subscriber count, one can easily calculate his potential earnings to be around $383K. But again, that’s just speculation as the streamer never revealed his contract details to the public.

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Atharv Phadke

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Atharv Phadke is a Senior Olympics Journalist and Content Head for the division at EssentiallySports, known for his in-depth interviews and sweeping features that capture the soul of sport. A former international swimmer boasting over 300 medals, Atharv draws on his competitive roots to fuse journalistic precision with an athlete’s empathy and insight. With a master’s degree in journalism and over five years of on-ground experience, he leads the ES Olympics division with a balance of Newsroom vision and competitive drive. He was at the helm of EssentiallySports’ dynamic Paris 2024 Olympics coverage, curating stories in collaboration with the on-ground team. His research helped in capturing both the thrill of victory and the humanity at the heart of competition. Throughout his career, Atharv has engaged in exclusive conversations with sporting icons such as Anita Alvarez, Joe Choong, Griffin Colapinto, Ezra Frech, Jim “The Shark” Dreyer, and Amouranth, providing audiences with rare, intimate glimpses into their worlds. His standout coverage includes a deeply personal conversation with Noah Lyles, where the world champion opened up about his bond with his mother and the emotions behind his journey. Atharv also led EssentiallySports' Paralympics coverage, and has been at the helm of Essentially Athletics, our dedicated track and field newsletter with a mission to change traditional storytelling and celebrate the sport.

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Jito Tenson

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