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Fans Slam EA As Widely Popular FIFA Franchise Undergoes Shocking Rebrand – “Is That the Best They Could Come Up With?”

Published 05/11/2022, 8:00 AM EDT

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At last, EA has finally done it. The publisher announced the official end of the partnership with FIFA for the long-running video game franchise that started in 1994. From now on, the new football series will be called EA Sports FC.

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Well, this was already known for a few months now. But EA just made it final by releasing an official statement on its website. It stated that from next year in July 2023, a new era of its soccer gaming universe will begin with EA Sports FC, instead of FIFA.


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However, it seems like more than the end of the partnership itself, gaming fans are upset with the new name for the publisher’s ambitious rebranded franchise. Simply put, the new term may take a long time to win over the players who are fond of FIFA.


Fans not buying a ‘difficult sounding’ EA Sports FC, they just want to stick with FIFA!

While sharing the massive news, with an official confirmation this time, EA mentioned that after almost 30 years of their partnership with FIFA, they will now begin a new era.

Cam Weber, EVP, Group GM EA SPORTS & Racing, shared the entire message while revealing how they will expand further without the old license.


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“Next year, EA SPORTS FC will become the future of football from EA SPORTS. Alongside our 300+ license partners across the sport, we’re ready to take global football experiences to new heights, on behalf of all football fans around the world.”

Furthermore, Weber also clarified that all the fan-favorite features and modes will continue to exist in EA Sports FC. For example, “Ultimate Team, Career Mode, Pro Clubs, and VOLTA Football will all be there”.

However, the next phase of EA’s football gaming journey will begin from July 2023 onwards. So before that, the publisher will release the last FIFA-associated title later this year for multiple platforms.

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Meanwhile, the majority of the soccer lovers had their own opinions on this end of license from EA. But more than that, other fans were upset with the rebranding itself, especially with a title like EA Sports FC. Going by the reactions on social media, it seems like most people are not going to like this name at all. They prefer only FIFA as it’s just simple to speak.

One frustrated user wrote: “EA Sports FC? Is that the best they could come up with?”


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As of now, the next FIFA game is yet to receive a launch date for 2022. What are your thoughts on EA’s rebranding of the iconic franchise?

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Are you happy with EA Sports FC or do you think the publisher could’ve used a better alternative? Let us know in the comments.


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Written by:

Mintu Tomar


One take at a time

Mintu Tomar is an eSports author at EssentiallySports. After completing his bachelor's in Philosophy, he has followed his passion for covering news as a budding journalist. He lives and breathes video games and is a die-hard Call of Duty fan.
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Edited by:

Paras Pande