Content creators around the world use collaboration to promote a certain level of branding among their fans. Such collaborations are used for a better product value and sometimes even to spread the word. They are a huge part of marketing in the gaming industry. That’s what recently happened when Apple’s premium sound brand, Beats by Dre announced its collaboration with FaZe Clan’s Nickmercs.
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This announcement was made on Twitter on July 19, making Nickmercs the very first gamer and Twitch streamer to do a collaboration with Apple.
Let’s Go #MFAM. Complete with Active Noise Cancellation, Transparency mode, sweat and water resistance, 8 hours of listening time and one-touch pairing, the limited-edition @NICKMERCS Beats Studio Buds go just as hard as they look. On sale this Friday. pic.twitter.com/MifD3PYEtb
— Beats by Dre (@beatsbydre) July 20, 2022
I believe this is the closest Apple has gotten to professional gaming since Apple's iPhone 6s esports commercial.
— Justin Saboo (@Spikemouth) July 19, 2022
After the announcement was made public by the company, fans started flooding the comments section with congratulatory messages and even enquiring about the collaboration itself.
What a huge W to collab with the goat producer… GG @NICKMERCS very much deserved i love you man, so proud❤️
— BullyMaguire (@SzabeszAtya) July 19, 2022
well deserved my brother @NICKMERCS
— Ritchie Martinez (@TeRRoRR) July 19, 2022
Fans of MFAM got super excited about the product and even began planning when to purchase them. Notably, the brand had been struggling with sales for a while and needed this vital union to turn things around.
So fuckin dope. Hyped for this 🔥
— Lex ✨ (@itslexayyy) July 20, 2022
Unreal !! @NICKMERCS you really the goat always killing and changing the game !!! MFAM ON TOP AS ALWAYS #MFAM 4L
— Sleeper (@LucasSleep) July 20, 2022
i'm surprised Beats by Dre is still around. thought that rebrand project ended the year it launched.
— Prodigy Gaming (@prodigy_ftw) July 20, 2022
Fans from the United Kingdom and Canada even asked if the air buds will be available outside of the United States. Although no response was made from the other side, it can be guessed that if they are made available, they undoubtedly will enhance sales of the brand by a large margin.
Will these be available in the UK? 🙏🙏
— Luke David Dickinson (@blkdragon90) July 20, 2022
Will these be available in Canada?!
— Saurob Ahmed (@bWoSharp) July 20, 2022
Beats by Dre to have limited Nickmercs edition air bud
The air buds that were announced by Beats are promised to be complete with active noise cancellation. They will also have transparency mode, sweat and water resistance, 8 hours of listening time, and one-touch pairing. The limited Nickmercs edition Beats Studio Buds are on sale this Friday.
For those who don’t know, Beats by Dre is officially known as Beats Electronics LLC and is an Apple subsidiary. The brand is owned by American rapper and music producer Dr. Dre. and is known for making high-quality audio products.
Also, Nickmercs has been gaining popularity since the last year. Notably, he became a co-owner of the popular FaZe clan and has also featured in an advertisement for the NFL. He is popularly known for his streams on Twitch, where he plays Apex Legends and is a professional.
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Surely, this collaboration is going to be a game changer for many. Bringing famous influencers and a company like Apple together can be one of the best decisions for the brand. What do you think? Let us know in the comments below.