PlayStation is one of the biggest forerunners in the gaming market at the moment. Though they are getting competition from other major companies, Sony is still enjoying its wide user base. These are possible thanks to the strategies that the various teams at the company make. The strives they make include the introduction of brand-new games, which are exclusive to the platform, discounts, and events.
Yet another trend that PlayStation seems to follow in recent times is its public displays. These have been taking the internet by storm in the past couple of weeks. Now, yet again, they have introduced a giant display, which surely has gotten the attention of many.
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PlayStation and their unique marketing strategies
To be one of the topmost popular consoles in the world, the company needs to do tactful marketing strategies. And the PlayStation marketing teams are doing just that. Currently, they are creating huge displays across Europe, intriguing and piquing the interest of the people. First, it was the Leviathan Axe, which Kratos donned in the God of War games. It was featured in the UK.
If you're considering seeing it in person, experts speculate the axe will be gone by Tuesday evening.
(And please do not attempt to lift the axe, Kratos will be angry) pic.twitter.com/AJKcGDyMra
— PlayStation UK (@PlayStationUK) January 30, 2023
Now, PlayStation has brought out a gigantic PS5 display. The display currently is in Italy, in Via del Corso in Rome, to be exact. It is expected to be there till February 5.
‼️ULTIME NOTIZIE‼️ Una console #PS5 è apparsa a Via del Corso a Roma. L’installazione rimarrà nella capitale italiana fino al 5 febbraio. Linea agli inviati! #LiveFromPS5 pic.twitter.com/rddkc9W3BG
— PlayStation Italia (@PlayStationIT) January 31, 2023
As people were confused and surprised by this brand-new attraction, yet another one popped up. Although it is not sure whether this one is a gigantic PS5 or just a special effect, the post from PlayStation Arabia has done enough to grab the attention of fans around the world.
This is not the first time that PlayStation has brought something unique like this. During the marketing of the Horizon game, they made a large statue of Alloy, the protagonist of the game in Italy.
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All these public displays surely have piqued the interest of the people. And everyone is left with the question of, what is PlayStation cooking behind the curtains?
Fans are confused and were trying to figure out what this was
These sightings went viral shortly after people started noticing them. As PlayStation did not give a clear-cut purview of what they were indicating, fans are a bit confused. But it did not stop them from finding their own conclusions regarding these displays.
I don’t have a PS5 but I still dying of PS5 Pro 🙁
— ‧₊˚꒰ა 𝓜𝓪𝓲 ໒꒱‧₊˚ (@blushychanel_) February 1, 2023
The way sony promotes its products is second to none.
— mercedesbenz (@MERCEDESBDAVIS) January 31, 2023
Lol this looks awesome 😍 also i feel like this is some kind of build up for maybe an event hopefully 🤞
— Ultimate_President🇷🇸 (@ultimate_presi) January 31, 2023
Sony is on a marketing streak, this can't be for nothing. PSVR2 or a major showcase nearing?
— Neo_Blaster_Br (@NeoBlasterBr1) January 31, 2023
Some were also seen taking a dig at the PlayStation 5 after encountering these massive displays.
Better not leave it vertical, that liquid metal on the CPU is gonna slide downwards 😲
— h1ghju1ce (@h1ghju1ce) January 31, 2023
Though it is unclear what Sony is planning for the fans, these sure have got the attention of the community. Fans are expecting something ‘huge’ from Sony in the upcoming weeks.
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Edited by
Jito Tenson