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Fortnite has a massive history of collaborating with brands, franchises, and stars. They started this tradition during Chapter 1: Season 4 with the Infinity War crossover featuring Thanos. The event turned out to be a grand success, as the franchise witnessed a surge in its player base. As a result, they decided to continue with it by adding exciting updates.

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A few chapters and seasons later, Fortnite is all set to release a brand new anime collaboration with Naruto. Popular Fortnite partner, Shinna revealed this information via Twitter post, showing various banners across Japan. The posters featured some of the iconic characters from the series coming out on June 24, 2022.

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Fortnite x Anime fans celebrate as they get an exciting collaboration

A few months back, Fortnite had released a Naruto-style bundle in-game. It consisted of the original Naruto skin alongside a Kakashi Hatake and Naruto Uzumaki outfit.

WATCH THIS STORY: Fortnite’s Latest Tilted Destroyed Update Has Some Insane Secrets!

Apart from that, the bundle also gave access to a bunch of backblings and a loading skin. Fans highly appreciated the release of this bundle, with a request to add more anime cosmetics in the future.

They say that good thing come to those who wait, and finally, they are here for the Naruto fans. Fortnite took a long time to address the Naruto request as we never saw a new collaboration from them. But now, with the Rivals event in line, the franchise has decided to introduce some more characters. Popular Fortnite informant, Shinna revealed this information via a Twitter post on June 20. The photo posted also mentioned the date of this event to be June 24, 2022.

Fortnite promoted the event in a different style as the people of Japan spotted its posters on the railway stations. The photos mentioned the new skins as fans recognized the Hinata Skin, Gaara Skin, Itachi Skin & Orochimaru Skin!

Fortnite’s unique marketing style!

A few days back, Call of Duty decided to upscale its marketing techniques by featuring the iconic Taskforce 141 on important monuments. It immensely helped the franchise get the recognition it needed amidst the release of Modern Warfare 2. 

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Looking at this, Fortnite decided to market their upcoming event on different railway stations in Japan. They hung up posters showing the new Fortnite x Naruto collaboration starting next week. Fans highly appreciated this move, as they considered it thoughtfully. 

As a result, they are eagerly waiting for its release. 

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What are your thoughts about this collaboration? Are you excited about the new collaboration? Let us know in the comments below.

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Atharv Phadke

1,016 Articles

Atharv Phadke is a Senior Olympics Journalist and Content Head for the division at EssentiallySports, known for his in-depth interviews and sweeping features that capture the soul of sport. A former international swimmer boasting over 300 medals, Atharv draws on his competitive roots to fuse journalistic precision with an athlete’s empathy and insight. With a master’s degree in journalism and over five years of on-ground experience, he leads the ES Olympics division with a balance of Newsroom vision and competitive drive. He was at the helm of EssentiallySports’ dynamic Paris 2024 Olympics coverage, curating stories in collaboration with the on-ground team. His research helped in capturing both the thrill of victory and the humanity at the heart of competition. Throughout his career, Atharv has engaged in exclusive conversations with sporting icons such as Anita Alvarez, Joe Choong, Griffin Colapinto, Ezra Frech, Jim “The Shark” Dreyer, and Amouranth, providing audiences with rare, intimate glimpses into their worlds. His standout coverage includes a deeply personal conversation with Noah Lyles, where the world champion opened up about his bond with his mother and the emotions behind his journey. Atharv also led EssentiallySports' Paralympics coverage, and has been at the helm of Essentially Athletics, our dedicated track and field newsletter with a mission to change traditional storytelling and celebrate the sport.

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Vibhanshu Kumar

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