Fresh Japanese Ad Teases the Massive Impact of Naruto on Fortnite

Published 06/20/2022, 11:33 AM EDT

Fortnite has a massive history of collaborating with brands, franchises, and stars. They started this tradition during Chapter 1: Season 4 with the Infinity War crossover featuring Thanos. The event turned out to be a grand success, as the franchise witnessed a surge in its player base. As a result, they decided to continue with it by adding exciting updates.

ADVERTISEMENT

Article continues below this ad

A few chapters and seasons later, Fortnite is all set to release a brand new anime collaboration with Naruto. Popular Fortnite partner, Shinna revealed this information via Twitter post, showing various banners across Japan. The posters featured some of the iconic characters from the series coming out on June 24, 2022.

ADVERTISEMENT

Article continues below this ad

Fortnite x Anime fans celebrate as they get an exciting collaboration

A few months back, Fortnite had released a Naruto-style bundle in-game. It consisted of the original Naruto skin alongside a Kakashi Hatake and Naruto Uzumaki outfit.

WATCH THIS STORY: Fortnite’s Latest Tilted Destroyed Update Has Some Insane Secrets!

Apart from that, the bundle also gave access to a bunch of backblings and a loading skin. Fans highly appreciated the release of this bundle, with a request to add more anime cosmetics in the future.

They say that good thing come to those who wait, and finally, they are here for the Naruto fans. Fortnite took a long time to address the Naruto request as we never saw a new collaboration from them. But now, with the Rivals event in line, the franchise has decided to introduce some more characters. Popular Fortnite informant, Shinna revealed this information via a Twitter post on June 20. The photo posted also mentioned the date of this event to be June 24, 2022.

Fortnite promoted the event in a different style as the people of Japan spotted its posters on the railway stations. The photos mentioned the new skins as fans recognized the Hinata Skin, Gaara Skin, Itachi Skin & Orochimaru Skin!

Fortnite’s unique marketing style!

A few days back, Call of Duty decided to upscale its marketing techniques by featuring the iconic Taskforce 141 on important monuments. It immensely helped the franchise get the recognition it needed amidst the release of Modern Warfare 2. 

ADVERTISEMENT

Article continues below this ad

 

Looking at this, Fortnite decided to market their upcoming event on different railway stations in Japan. They hung up posters showing the new Fortnite x Naruto collaboration starting next week. Fans highly appreciated this move, as they considered it thoughtfully. 

As a result, they are eagerly waiting for its release. 

ADVERTISEMENT

Article continues below this ad

DIVE DEEPER

How Fortnite Has Been Stuck in Chapter 2 Season 3 for 2 Years Now

12 days ago

What are your thoughts about this collaboration? Are you excited about the new collaboration? Let us know in the comments below.

SHARE THIS ARTICLE :

ADVERTISEMENT

Atharv Phadke

200 articles

Atharv is an eSports writer at EssentiallySports. Currently pursuing a Master’s degree in Journalism from Mumbai University, Atharv has a keen eye for writing engaging content. He enjoys all kinds of games but thoroughly follows FPS games such as Call of Duty, Apex Legends and Fortnite.

ADVERTISEMENT

ADVERTISEMENT