

The modern-day trend of fad has given birth to a whole concept of trading in NFTs. Arts, creators, and even massive corporates are all plunging themselves into this untapped market. It seems like Activision is also joining the fray with Call of Duty, as the latest reports from a leaker reveal elaborate plans.
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Developers are actively working on granting the franchise a much-needed facelift to Activision accounts. Gamers will now be able to make use of global calling cards, emblems, statistics, and more, along with changes to UX/UI design.
With the Overhaul in Call of Duty’s UX/UI, Infinity Ward plans to personalise ACTV Accounts: incorporating: Global Calling Cards & Emblems, Avatars and, Statistics.
NFT Inclusion is reportedly being considered by Activision pic.twitter.com/tEiK6sVK7p
— Ralph (@RalphsValve) April 4, 2022
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In a follow-up tweet, Ralph also stated that the studio is currently reviewing the use of NFTs and how they will impact the game. The inclusion of this trending digital asset has so far only attracted negative responses from the gaming community. This raises a lot of questions about its longevity and how the fans will react to their inclusion.
The studio could come up with a secondary market promoting the buying and selling of these assets in the online market to promote their use. It will help add more value to them, instead of just leaving them out in the open with no ways to use them.
NFT’s have been under review, and in consideration, for a few months. With EA’s immediate backlash against NFT’s, It can totally fall through.
MTX and Content structures are influenced by trends and predictions, NFT’s just seem to be that at the moment.
— Ralph (@RalphsValve) April 4, 2022
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Fan reaction to NFT’s making it into Call of Duty
Not everyone in the community wholeheartedly supports the inclusion of micro-transactions and NFTs, as they directly impact users’ spending power. And this fan made it quite clear that this tilt towards NFTs isn’t something he wants to see in Call of Duty.
im against NFT culture because it can be just awful stupid, but time before k thought that WZ could be a good environment for NFT cosmetics because it doesn't decrease its value at all with all of them of every game are being used on WZ, but that's something i really don't want
— neutropesimista (@osemarc) April 5, 2022
NFTs have zero impact on the gameplay and don’t add any value to your gear. It just serves as a cosmetic and its growing popularity has puzzled the fans.
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I'm still confused as to how any NFT in any game has any tangible effect on gameplay. Which is ya know, the important bit about games.
— shaun mooney (@moons_artwork) April 5, 2022
Microtransactions and NFTs have definitely changed the revenue model of companies, and their birth has impacted the gaming experience greatly. Fans do not wish to see it and hope for them to go away completely. Will this wish ever materialize?
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i pray that NFTs stay *away* from video games
— Tonny Molina (@TonnyTap) April 5, 2022
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What are your thoughts about this latest development? Do you wish to see this franchise dive deep into the growing trend of digital assets? Share your thoughts in the comments below.
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