From DC Comics to Lamborghini: The Biggest eSports Deals In An Incredible 2021

Published 12/27/2021, 2:22 PM EST


2021 has been an exceptional year for all the gamers. Moreover, from multiple delays to stunning eSports deals, 2021 has been like a roller coaster ride for the gaming industry. eSports saw some of the biggest partnerships and sponsorship in 2021, despite the pandemic and its restrictions.

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Top commercial eSports deals and partnerships in 2021

Notably, the gaming industry is now finding new ways to engage and find commercial sponsors amidst the challenges of COVID-19. Let’s have a close look at some of the most important commercial deals of 2021 in eSports.

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Rocket League car sponsorships

Psyonix (developed of Rocket League) joining hands with luxury car manufacturer Lamborghini in April 2021 is one of a kind. What’s even more interesting here is that, after this, Psyonix doubled down in its approach to collaborate with luxury car manufacturers such as BMW and more. Thanks to this unique trend, Rocket League could showcase its commercial strength as an eSports.

FaZe Clan with DC Comics in eSports

Who doesn’t love comics, right? Way back in September 2021, FaZe Clan announced its commercial partnership with a highly popular comic book publisher, DC comics. In this partnership, DC Comics created a special comic book for FaZe Clan content creators and portrayed them as superheroes.

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Team Liquid with Alienware

Imagine how different everything was way back in 2011 in terms of gaming in general. But somehow Team Liquid managed to strike a 10-year extension deal with Alienware.

ESL and Intel

One of the most important commercial deals in 2021, which saw the renewal of a contract, was between ESL and Intel. ESL’s ongoing partnership with tech giant Intel for 20 years now is kind of a big deal. It is one of the most renowned, longest-running, and well-established deals in the gaming industry right now.

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TSM and FTX

Cryptocurrency has been supremely prevalent in 2021. And speaking of cryptocurrency partnerships and deals, one of the most important commercial partnerships of 2021 has to be TSM and FTX. FTX is a cryptocurrency exchange. It’s a $210 million partnership.

As multi-million crypto partnerships/deals continue to keep their mark on the gaming market, it definitely seems like the crypto trend is going to increase in the future.

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Which one are your favorite commercial deals from 2021? Also, do you think the upcoming year 2022 will be as great as 2021 for eSports? Let us know in the comments below.

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Vitasta Singh

470 articles

Vitasta Singh is an eSports writer at EssentiallySports. She is currently pursuing her Masters in English Literature from Lovely Professional University. Before joining EssentiallySports she used to write articles for Silver Mantle Solutions on various niches such as games, fitness, business, entertainment, and fashion.

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