Halo Infinite has become one of the most hyped multiplayer games of this year, and in order to generate more of this hype, Premier League stars have started jumping on the bandwagon as well!

Xbox really knows how to promote its games in the most classy manner, and they did this right with this amazing collaboration with Sky Sports. Xbox treated the Sky Sports viewers with a two-part branded content series where soccer players Wilfred Zaha and Michail Antonio played against YouTubers in an epic multiplayer battle.

Premier League players jump on the bandwagon to hype up Halo Infinite

Xbox really knows to invest its money to generate hype for their most popular game Halo Infinite, and they got everything right with this collaboration with Sky Sports.

The Sky Sports viewers were treated with an amazing surprise where West Ham’s Antonio and Crystal Palace’s Zaha teamed up together in an epic multiplayer battle against YouTubers Bezhinga and Harry W2S.

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In the latest Chelsea and Manchester United match, Sky Sports made sure to unveil the game’s launch in a single ad break. This partnership with Sky Sports is also complemented with media placement of the Halo Infinite trailer on Linear TV, Short Form, VoD, Sky Go Linear, and Sky Pub in order to increase the reach for this game.

In fact, this campaign will also be taking the help of AdSmart, which will target non-Xbox users to increase Xbox’s Christmas sales. This campaign will last until December 15th and the second episode for the Sky Sports campaign is launching in the following week.

Besides this, there is a leak that says that the Tactical Ops mode will release anytime between February 8, 2022, to February 21st, 2022.

What do you think of this latest collaboration between Xbox and Sky Sports? Let us know in the comments.

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