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Could 100Thieves CEO Nadeshot sign Kai Cenat now? 

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Since 2022, Kai Cenat has become a household name in the streaming industry as he surpassed all expectations from fans. For instance, he became the fastest streamer to cross the 100 thousand subscriber mark, catering to a massive fanbase daily. Plus, it became one of his two major achievements of his as he recently grabbed the top spot for the most subscribed Twitch streamer. 

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His 30-day subathon came bearing gifts, allowing him to grab 280,013 subscribers as of writing. He walked past top streamers like Ludwig and Ninja to secure the position. Looking at this, multiple brands and organizations approached him to crack a deal. But, it felt like they were too late as Kai was far out of reach. 

Well, there are multiple examples to explain this, but the one that takes it all away is 100Thieves. Apparently, the organization’s CEO recently shared his sorrows about missing out on signing Kai Cenat, as it could be a great deal. 

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100Thieves CEO Nadeshot on how he almost signed Kai Cenat 

Before blowing up on Twitch, Kai was on a search to join a prestigious organization. And well, AMP was one of the first to secure the deal with the streamer of the year 2022. This put fellow organizations in a tough spot as they now regret the decision of not signing him. 

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DIVE DEEPER: “1 MORE STOP” – Kai Cenat Surpasses Ninja While Closing In on Becoming the Most Subscribed Content Creator of All-Time on Twitch

Nadeshot was one of those who recalled this moment as he sparred a few statements on the 100Thieves podcast. “In my mind, I didn’t know who he was. I mean that out of pure ignorance and not out of a lack of respect,” he revealed.

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Then, he also shared the story of how he met Kai at TwitchCon. “And then six months later when we released juvee to the public, little did we know Kai Cenat would just keep getting bigger and bigger, and now he’s one of the biggest creators in the world. So, I completely whiffed on that. And then we were at Twitchcon and I heard a voice calling out ‘Nade.’ It was Kai sitting with all his boys and family. Then, I told him the same story and said we have to work together sometime man. Obviously, you’re a lot more expensive now, and deserving so.”

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However, the 100Thieves CEO did not share what Kai had to say about it. So, this leads us to the question of whether the clan will approach him for a deal or wait and watch for some more time. 

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Atharv Phadke

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Atharv Phadke is a Senior Olympics Journalist and Content Head for the division at EssentiallySports, known for his in-depth interviews and sweeping features that capture the soul of sport. A former international swimmer boasting over 300 medals, Atharv draws on his competitive roots to fuse journalistic precision with an athlete’s empathy and insight. With a master’s degree in journalism and over five years of on-ground experience, he leads the ES Olympics division with a balance of Newsroom vision and competitive drive. He was at the helm of EssentiallySports’ dynamic Paris 2024 Olympics coverage, curating stories in collaboration with the on-ground team. His research helped in capturing both the thrill of victory and the humanity at the heart of competition. Throughout his career, Atharv has engaged in exclusive conversations with sporting icons such as Anita Alvarez, Joe Choong, Griffin Colapinto, Ezra Frech, Jim “The Shark” Dreyer, and Amouranth, providing audiences with rare, intimate glimpses into their worlds. His standout coverage includes a deeply personal conversation with Noah Lyles, where the world champion opened up about his bond with his mother and the emotions behind his journey. Atharv also led EssentiallySports' Paralympics coverage, and has been at the helm of Essentially Athletics, our dedicated track and field newsletter with a mission to change traditional storytelling and celebrate the sport.

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Amal Joyce

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