The FaZe Clan and the NFL have a long history of collaborating on various events. The two entities recently announced a joint marketing campaign with a co-branded flag football game at the Super Bowl Experience Presented by Lowe’s. But FaZe definitely gained the most attention with their latest collaboration with Snoop Dogg.

FaZe Clan recently uploaded a photo on their official Twitter handle. Surprisingly, the subject of the picture was none other than multi-award winning rapper Snoop Dogg himself. The caption reads “The chain looks good up there.”

Snoop Dogg showcases his latest bling at Super Bowl

Keen-eyed observers would notice that the chain in question is branded with the FaZe Clan logo. An obvious gift from the people over at the Esports and entertainment organization. In a Twitter post on Monday, February 14, FaZe uploaded a picture of the chain being gifted to the rap icon. It also featured FaZe Rug, FaZe Adapt, Lee Trink, and Kai Henry.

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However, it might surprise fans to know this isn’t the first time Snoop Dogg has rocked FaZe Clan’s merch. In a video uploaded to FaZe Temperrr’s YouTube channel in 2021, the FaZe crew can be seen hanging out with the artist.

Titled, “We surprised Snoop Dogg with a FaZe Clan Care Package,” the video shows FaZe Adapt and others showing up at Snoop Dogg’s compound and interacting with the rapper. They explore Snoop’s basketball court, listen to an unreleased track and gift him some FaZe Clan merch.

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But this collaboration differed from their last in one significant way. Because this time, the stage to showcase FaZe’s merch was much larger. Snoop wore the chain to the grand stage of the Super Bowl half-time show. The rapper performed alongside prominent artists like Dr Dre, Eminem, Mary J Blige, and Kendrick Lamar in what some would consider the performance of a lifetime.

FaZe didn’t miss out the chance to capitalise on the moment, making this Super Bowl a memorable one for the organization.