It has been nearly over a year since rivals-turned-friends KSI and Logan Paul started their hydration drink company PRIME. It has been a successful brand since the start, and one of the primary reasons for this has to be the owners who have a fan-following in millions.

PRIME Hydration sales are going through the roofs. There is a massive demand for this drink in the market, but KSI and Logan Paul are unable to meet those demands. On top of it, the shortage of stocks is even more severe in the UK, leading many to sell this drink in black. Once again, a seller has gone viral for offering this drink at an extremely high price.

One UK seller is giving a PRIME can for $120!

PRIME Hydration recently revealed their new product, which is the can packs. Simply put, the famous drink is available in cans now. Officially, this product is priced at 12 cans for $30, meaning one can cost around $2.5. However, it is hard to find them in the UK stores because of the enormous demand.

But a video recently went viral where a person was selling a can of PRIME for £100 ($120). The one shop selling the drink at this outrageous price is called Wakey Wines, located in Wakefield. In case anyone is unaware of the fact, the shopkeeper Ameer Khan has gone viral for his TikTok videos, where he promotes the store for selling overpriced PRIME.

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His video of selling this hydration drink at unbelievable prices has even caught the attention of PRIME’s co-owner KSI. He was stunned to see his drink getting sold at such a cost. He requested his fans in the past to “not pay that much for PRIME. I know people want PRIME, OK. Just wait or camp out at Asda nice and early, get in Asda nice and early and pay £2, OK, £2 for PRIME.”

What does Twitter have to say about this outrageous pricing for this drink?

Everyone on Twitter was shocked to see the bizarre pricing for the energy drink. They couldn’t understand how is someone selling a $2.5 drink for $120. Some fans even claimed instead of spending so much on a can or bottle of PRIME, they would rather get Coke.

Have you ever tried PRIME Hydration? What are your thoughts about this drink getting sold at $120? Share your thoughts in the comments below.

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