Masahiro Sakurai is back with a new video on game development. He has now become a full-fledged YouTuber with his channel recently crossing 500k subscribers. He also hit a personal milestone recently when he uploaded his 100th video on his channel. Moreover, this video covered the secrets of Kirby’s development, which was his first creation.

Consisting of more than 100 videos, his channel covers topics like work ethics, game design, programming, and management related to game development. And his latest topic is no different too. The topic which he covered is none other than the marketing of games. Developers are extremely passionate about producing games, yet they frequently fall short when it comes to game advertising.

Masahiro Sakurai explains how to promote your game

Sakurai stated what is within the game cannot be revealed until it is played. To pique the curiosity of gamers, developers must rely on titles, box art, gameplay images, and promotional films. Another strategy to boost interest in the game is to provide a demo version. However, creating a demo can be a time-consuming task for developers because they must recreate the game on a smaller scale.

Talking about the title and visual media, Sakurai shared a rule which must be followed during the game’s promotions. “No matter how much you want to catch your players by surprise, don’t paint a picture that doesn’t represent your game,” said the Kirby creator.

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A contrast in the game’s title and content may lead to two problems. First, the type of audience who want content similar to the game will stray away by looking at the game art. Secondly, the people who bought the game while looking at the game art will be disappointed and lose trust in the developers.

The Kirby creator gave some tips on how to create a game title

Sharing an interesting insight, Sakurai urged developers to make game titles thinking about how people might abbreviate them. He gave the example of his game Super Smash Bros. and how people can shorten it down to Smash. This makes it easier to remember the title.

In conclusion, Sakurai shared it is not wrong to keep an element of surprise for the gamer. But the marketing of the game should still paint the picture of how the game will make the players feel.

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What are your thoughts on the marketing tips shared by Masahiro Sakurai? Let us know in the comment section below.