With the release date of Starfield edging closer, Microsoft is leveling up its marketing plans to attract more fans. The title is in the works since 2018 and is looking for a September 6, 2023 release. With so many delays in the launch of the title, fans would definitely be eager to get some new information about it.

Moreover, with the announcement of the Xbox Games Showcase and Starfield Direct date, the zeal of the fans is rising too. Looks like Microsoft is ready to ride this train of excitement among fans with their marketing plans for Starfield. These plans will be unveiled at the next month’s Xbox Games Showcase and Starfield Direct. Microsoft has confirmed that the event will take place on June 11 and will begin at 10 AM PST. The Starfield Direct will begin immediately after the conclusion of the Xbox Games Showcase.

Microsoft is planning to launch limited edition products inspired by Starfield

Recently, a data miner, billbil-kun leaked Microsoft’s plan to launch limited-edition products inspired by Starfield. They leaked Microsoft will unveil a special edition Xbox controller and wireless headset. The limited edition Starfield controller will reportedly cost $79.99, with the headset priced at $124.99.

This promotion tactic would also be much needed by the game, as it has been delayed multiple times. The Bethesda title was originally slated for a November 2022 launch, but the game got delayed till the first half of 2023.

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In March, Bethesda announced a further delay, with Starfield now targeting a September 6 release date. Starfield director Todd Howard said at the time, “We have poured ourselves into this game and even I’m surprised how much we can pour, it is large.”

Now with Starfield Direct coming in a matter of days, the game is also finally on the verge of release. Furthermore, the hype toward this action RPG is at an all-time high right now, thanks to the gameplay reveal. The release of limited edition products will definitely further the hype around the game, bringing in more interested players.

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What are your thoughts on Microsoft releasing limited edition products to increase the marketing of the game? Let us know in the comments section below.