KSI and Logan Paul took the community by storm after announcing their beverage brand. Ever since the label was announced in early 2022, it has done wonders in the market. Today, ‘Prime Hydration’ is one of the most bankable brands in the caffeinated beverage industry. The duo’s chemistry is one major reason behind the success. Ironically, the chemistry doesn’t work in similar ways for the Paul brothers.

The Prime Hydration business has been a dilemma for Logan Paul considering the heated history between his brother and KSI. It turns out the banter between the two is not going to stop soon. The boxer just banned his brother from promoting Prime at his event. Reacting to the news, KSI made some bold statements. 

KSI calls Jake Paul’s behavior outrageous

The Paul brothers are both widely loved internet personalities. While Logan Paul is making his mark in the beverage industry with KSI, Jake Paul is dominating the boxing ring. Despite Prime breaking sales records in the industry, the business success doesn’t seem to have resolved the rift between KSI and Jake Paul.

According to the reports, Jake allegedly banned his brother from associating Prime with his event. Finally, KSI addressed the issue by calling out the fighter in a candid stream. He said, “The fact that Dazn (Jake Paul) didn’t even allow Logan Paul to enter the arena with a Prime bottle or his Prime chain or anything. He just had to go as himself is Outrageous. Super weird behavior. Why does he care so much? He’s so triggered by me.” 

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He further added that the younger Paul is insecure: “You’re insecure about Prime and you’re insecure about the Prime card being promoted on your event. Because you want it to be all about you. It’s just weird behavior from you to act like you’re not bothered. Why do we care? We don’t give a s**t”, KSI said in the reply. 

Read more: Logan Paul At Crossroads With “Logical Part” Of His Brain While Predicting KSI’s Fate Against Tommy Fury

The Prime ban decision wasn’t received well by the consumers of the product either. Fans believe that there wouldn’t have been much of an impact on the ongoing spectrum sales numbers for the brand. While most of the netizens thrashed the decision, few justified it with a reason. Celsius, the rival brand of Prime, was also present at the event as a sponsor. Thus, Celsius not allowing the Prime advertisement is a plausible justification. 

In any case, the banter seems to have caught a new spark after the event. It will be interesting to see how things unfold post the KSI address. 

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