Jessica Blevins Hints at Shocking Career Move Years After Building Husband Ninja’s Brand
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In an interview on February 4th, Jessica offered a revelation that she might be considering focusing on her own career when she talked about stepping down as Ninja’s manager and shared Ninja’s feelings about the situation.
Jessica Blevins would leave team Ninja?
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For the uninitiated, Jessica Blevins is Ninja’s manager. Married since 2017, while Ninja is the face of his brand, it is Jessica who manages ‘Team Ninja’ (not to be confused with the Japanese game developer of the same name) and the business side of Ninja’s empire. While most famous for being Ninja’s wife, Jessica has steadily amassed a significant following of her own.
Sitting with 1 million followers on Instagram, Jessica is also a streamer in her own right. She has over 453,000 followers on Twitch and streams Dead by Daylight to that audience.
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In an interview with Sportify It, Jessica opened up about her decision to pursue her own goals.
“I’m really excited,” she said. “Over the last year I’ve been growing my brand similar to what I did with Tyler. I have a PR team. I signed with CAA. Before I was focusing on Tyler, so now I’m focusing on my brand simultaneously.”
Her recent push into streaming is no fluke, she already has a significant following on social media and even has a book on the way. Moreover, a PR agency would ensure lucrative deals like her recent Xbox-OPI Products collaboration keep flooding her inbox.
I’m excited to be teaming up with @Xbox and @OPI_PRODUCTS to share their new gaming-inspired spring collection #OPIXBOX. My first color is #SuziIsMyAvatar! I love that the color was named after Suzi, the co-founder of OPI, a female empowering role model! 11 more shade to try! #ad pic.twitter.com/TGXnfY00JN
— Jessica Blevins (@JessicaBlevins) February 4, 2022
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But stepping down from her past position will introduce new obstacles into her life. Talking about spending less time with Ninja, Jessica elaborates:
“Right now I’m really torn. We’re talking about when do we pull the plug and do this.”
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While supporting Ninja remains a priority to her, Jessica realizes that focusing on her own career means hiring someone else for the managerial position. But she has built Team Ninja so that it sustains without her. Before stepping down, she says they’d need to hire “someone who eats, breathes, and sleeps team Ninja like I have done and I can focus on my own stuff and take a step back.”
Jessica has a lot on her plate, from hiring a manager to focusing on her future. But according to her, Tyler is supportive of her decision and just wants her to be happy. With the old guard changing, one can only wonder what the future holds. But one thing is for sure, the Blevins are about to get busy.
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