One of the biggest talking points from last year was the release of PRIME Hydration. A joint venture between former rivals Logan Paul and KSI, the hydration brand, found immense success amongst fans of both creators. In the subsequent year, it saw exponential growth, with brand deals with huge names such as FC Bayern Munich!

In its newest update, PRIME Hydration brought a new product as part of the brand. Named Glowberry, this hydration drink offers a new flavor for fans to try, as it hits the market at the end of August.

Glowberry revealed!

After its launch, PRIME brought a variety of flavors to its hydration drinks as well as energy drinks. Names such as Ice Pop, Meta Moon, or Blue Raspberry became well known to fans of the brand. PRIME now has a new flavor added to its roster. Glowberry is the latest addition to PRIME Hydration.

Earlier, Logan Paul teased a new flavor coming in for Prime Hydration. And the release date did take fans by surprise since the bottle’s spooky design and Paul’s reveal pointed towards a Halloween release. Fans celebrated as it meant they would not have to wait for two more months to get their hands on the drink.

READ MORE: KSI And Logan Paul’s $250,000,000 Worth PRIME Bags Official Hydration Sponsorship Deal With FC Barcelona

The bottle’s design is quite interesting. In addition to the standard PRIME Hydration packaging, it has an incredibly unique feature. It glows in the dark! It gave the duo a hilarious idea when it came to promoting the drink on social media.

Once Paul flashes a light on the drink and turns the room dark, the bottle starts glowing! The funny bit is what follows.

While some fans initially felt puzzled about the flavor, Paul shed some light on the matter back when he first teased the drink. Contrary to popular belief, as the name implies, the flavor will not taste like a berry. Instead, it will feature a taste similar to a sour green apple.

The flavor hits the UK stores this week. Fans are eager to grab a bottle of the drink for themselves, hoping it does not get sold out before they have a chance to get their hands on it. As for PRIME, it continues to make big moves in brand deals. Recently, they added Premier League’s Manchester City to their list of partners in their journey to success.

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