KSI and Logan Paul Reveal How Much $$$ They Have Made From Their Energy Drink Prime

Published 02/16/2023, 7:40 AM EST

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The world-famous internet celebrities, KSI and Logan Paul have made history as they revealed that their joint venture, PRIME hydration, has made millions in just a year. In a recent interview, the duo talked about how they have experienced approx 50% net gross and cleared massive revenues during January this year. 

Recently the influencer duo has begun their world tours to promote their brand, Prime hydration. Their latest stop was Australia, where they hosted meet-and-greet sessions with fans and made guest appearances in many shows, including the radio show, Kyle and Jackie O. There, the duo revealed their secrets about Prime’s performance in the market. 

Logan Paul and KSI made more than $200 Million with Prime 

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In the interview, when the hosts asked about the brand’s performance and how much money they have made through the drinks so far, Logan complied for the first time. At first, KSI was hesitating to answer the question, but Logan may have been so unhinged by the recent tours that he didn’t waste a moment to share the details. 

Looking up the data on his phone, Logan shared that in a single year, Prime Hydration has made $250 million with retail sales. He said, “In year one, we cleared $110 million in retail sales… Sorry, excuse me, $250 million in retail sales.” Even the hosts were flabbergasted by the numbers of a brand that has been in circulation only for 13 months. 

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But that’s not it. Logan further revealed that the company witnessed “$110 million gross internally” which is another groundbreaking advance by the company. Both Logan and KSI started their careers as online influencers on YouTube. But they didn’t just stop there as with each passing year, they expanded themselves more and more. 

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Only a few years ago year Logan and KSI were rivals in the Boxing ring. For two consecutive years, they fought each other, with KSI being the victor. And with a turn of events instead of continuing with their beef, Paul and JJ came forward as business partners with their latest worldwide venture, PRIME hydration. 

And as expected, with their joint star power and amazing marketing, Prime gained a lot of traction right off the boat. And with big promotional investments and constant shoutouts from Paul and JJ, the brand is still maintaining a huge trajectory. So much so that in January alone, Prime made over $45 million. 

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“In January of this year, we did $45 million,” Logan Paul added after mentioning the previous year’s sales. The influencers have big hopes and dreams for the brand’s future and looking at the pace they are at, it won’t be impossible if in the future Prime contested big names in the industry. 

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Written by:

Rituraj Halder

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Rituraj Halder is an eSports writer at Essentially sports. Residing from Kolkata, India, he holds a graduate degree in world literature. With 500+ hours in League of Legends, Rituraj claims to be a MOBA veteran.
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Edited by:

Jito Tenson