Caffeinated beverages have become a hot trend over the last few years. The popular streamer and former fighter KSI dwelled in the energy drink industry with his brand “Prime Hydration” in early 2022. KSI teamed up with another former fighter and famous social media entertainer, Logan Paul, for the venture. Calling “Prime Hydration” an ultimate success would be an understatement. Both creators aim to take the brand to the next level as the brand is reported to be in talks to sponsor FC Barcelona.

The beverage brand is receiving wide appreciation from all the fans worldwide. The electrolyte drink’s sales are over the roof, as most of the stocks are being constantly sold out. KSI pleasantly surprised the fans when he introduced another intriguing new flavor to the list. The new Strawberry Watermelon flavor has all the fan attention now after it was labeled “security protected.”

Bottles Made Theft Proof! KSI Reacts To A Fascinating Picture

The Prime Hydration beverages took their time to arrive in the United Kingdom. The UK proved to be one of the most successful locations for the brand. The pink bottle took no time to become a brand-style statement for beverage lovers. The Strawberry Watermelon flavor was first made available in the UK on the Prime website. With no surprise, the whole stock was sold in just 15 minutes after it went live. After a while now, the drink has reached the stores and people have been going crazy. Allegedly, the hype is so much that there have been constant reports of people trying to steal the electrolyte. Undoubtedly, everyone wants to grab a bottle of the new market sensation Prime.

Read More: “I Have a Platform To Really Make a Difference”: KSI Addresses Past Mistakes and Outlines Plans for a Better Future on YouTube

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A fan trying to buy the brand bottles shared a picture that stunned even the owner himself. The fan spotted the bottles labeled with “Security Protected”. Fans were left speechless after watching the market hype of the newly arrived brand. The picture soon reached KSI, the co-owner of the brand to which he reacted. “Never thought I’d see a drink have a ‘security protected’ sticker on it.”

The credit for such an overwhelming response to the company goes to the marketing strategies opted for by the brand. Logan Paul gave his all in promoting the beverage on TikTok. The sales numbers are exceptional considering the competition of existing brands. The tweet by KSI would definitely not sit well with brands like Red Bull and Monster.

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Have you tried Prime Hydration yet?