Around a year ago, KSI joined hands with Logan Paul to start the hydration drink brand called PRIME Hydration. It’s hard to believe that these two were exchanging punches inside a boxing ring. But now they own a successful business together.

Their brand is growing in popularity as they establish relationships with major sports organizations, such as the Ultimate Fighting Championship (UFC) and soccer club Arsenal FC. The sales for PRIME are through the roofs, making it hard to keep up with the demand that is leading to black market sales at astonishing prices.

Also, PRIME Hydration has even started competing against other drink companies, like 100 Thieves co-owner Nadeshot’s Juvee Energy Drink. But now the hydration drink is even getting attention from Kim Kardashian.

Kim Kardashian is a fan of KSI and Logan Paul’s PRIME Hydration

Kardashian fans always keep a close eye on their famous celebrity’s activities. Recently, Kim Kardashian shared an Instagram Story that caught many eyes. The Story showcased bottles of KSI and Jake Paul’s PRIME Hydration drink besides some Arsenal FC merchandise.

Kardashian along with her kids recently visited the Emirates Stadium to watch the Europa League second-leg fixture between Arsenal and Sporting CP. Further, KSI and Logan Paul’s drink is the official hydration drink supplier for the English Premier League (EPL) team. So, it is not surprising for Kardashian to get so many bottles of PRIME at that soccer stadium.

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However, many were left wondering why she added the text “SEND HELP SOS” with the PRIME bottles brightly displayed. Many might start pondering the thought that the drinks were not good enough that she ended up posting this.

While the probability might still be there, the reason why she would put it up was mainly because of the match. She was rooting for the home team, Arsenal, who lost the match to the Portuguese team in penalties after a nail-biting display from both sides.

How did the internet react to Kim’s Instagram Story?

Fans were thrilled to see one of the greatest collaborations. Some even congratulated the English YouTuber for it, claiming this is the biggest promotion he could have gotten for the hydration drink. Some fans also expressed their wish to see an official collaboration between KSI and Kardashian.

What was your reaction when you saw this unexpected post from the celebrity? Let us know in the comments section below.

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