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When Elon Musk rebranded Twitter to X, it was met with a lot of public outcry. Regular users of the social media platform actively criticized this move. However, the multi-billionaire still carried on with his plan, changing the overall feel of the app. Along with the visual changes, Musk also brought out some new features for the platform.

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With the introduction of Creator Monetization standards, Musk aimed to attract content creators to Twitter (now known as X). Furthermore, the multi-billionaire also offered MrBeast to switch over to his platform. However, with Sidemen member KSI revealing his earnings, Musk’s plans for the app might need more effort.

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Logan Paul laughs at KSI’s Twitter income

Recently KSI sat down for a podcast with his business partner Logan Paul. During their conversation, the topic of Creator Monetization came up. And everyone present in the room seemed to agree that Twitter is not paying that much right now. To further prove his point, KSI shared his previous month’s earnings.

“I get pretty good impressions, I’d say like in hundreds of millions,” KSI claimed. Even after getting a high number of impressions, KSI revealed he only got $1590 in August. This revelation brought laughter to the members of the podcast, with one claiming KSI can get an apartment in Denver with this money.

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“I get pretty good impressions, I’d say like in hundreds of millions,” KSI claimed. Even after getting a high number of impressions, KSI revealed he only got $1590 in August. This revelation brought a wave of laughter to the members of the podcast, with one claiming he can get an apartment in Denver with this money.

Read More: “Now That Twitter Is X…”- MrBeast in Dilemma Over the Legitimacy of Twitter Deal With Elon Musk

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Logan Paul also jumped in and said, “There are going to be people that say ‘You got $1500 from Twitter!’ Which is cool. But comparatively, what we are saying is for hundreds of millions [views] on YouTube that’s hundreds of thousands of dollars.” This conversation from the content creators at the highest level might portray Twitter in a bad light for revenue. And this may hamper Musk’s plans.

Will low revenue cause Elon Musk to change plans for Twitter?

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Elon Musk is actively trying to revamp the social media platform into an all-in-one app. A key role in the change is bringing content creators and their content over to his platform. However, according to the stats, Twitter pays $8.52 per million impressions. On the other hand, YouTube pays well over $3,000 for a million views.

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The rate of producing content should also be taken into account for this. A user can send out a tweet in 30 seconds, while on the other hand, a 10-minute video on YouTube can consume well over an hour to create. While Twitter is currently not the first choice of content creators, monetization will certainly be a huge motivating factor for creators.

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Watch this Story | Elon Musk’s Presence at Valorant Champions 2023 Attracted Criticism From the Public

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Ajitesh Rawat

1,222 Articles

Ajitesh Rawat is a WNBA and College Basketball Writer at EssentiallySports, where he leads the outlet’s Strategy Desk. With a research-driven approach and a reader-first mindset shaped during his stint as a Content Analyst, he covers the mechanics of the game with depth and precision. From injury reports and roster depth charts to player trades and transfer portal moves, Ajitesh brings clarity to the decisions that shape outcomes. Known for highlighting under-covered talent across the women’s game, his reporting has also earned him a spot in ES’ Journalistic Excellence Program. Beyond basketball, Ajitesh’s versatility has seen him spearhead LPGA and LIV Golf coverage while contributing to esports and FPS gaming guides, a reflection of his background as both a game developer and digital strategist. That unique blend of technical expertise and editorial instinct allows him to navigate fast-moving sports landscapes while connecting fans to the tactical and cultural undercurrents driving the games they love.

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