KSI’s Energy Drink PRIME Hydration’s Deal Worth Billions Overshadows Dwayne ‘The Rock’ Johnson’s Energy Drink ZOA’s Worth

Published 10/11/2022, 3:19 PM EDT

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Dwayne ‘The Rock’ Johnson’s ZOA may soon get overpowered by the newfound combination of KSI and Logan Paul. That’s because of the two famous YouTubers coming together with their energy drink PRIME Hydration.

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Although PRIME Hydration has been out for only several months now, the collaboration between Logan and KSI has already made a strong impact for a long journey ahead. Without a doubt, The Rock’s ZOA might get affected by the PRIME’s growing popularity, soon.

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PRIME Hydration from KSI and Logan may end up dominating The Rock’s reign with ZOA

Former rivals and now business partners, Olajide and Logan Paul, launched their energy drink PRIME Hydration month ago. While they revealed this unexpected venture together, the brand itself was acquired by Coca Cola for $10 billion. It means having a great boost of getting more push and finance to reach more customers globally on a large scale.

“Now that we’re both fighting for the same team, we truly believe the sky is the limit.” reads the official description from the main website of the energy drink. Well, it looks like the saying might end up becoming true. That’s because the collaborative business between KSI and Logan is already off to a flying start. How?

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In June, earlier this year, Logan had revealed in one of the episodes of his IMPAULSIVE podcast series, that in two months PRIME Hydration sold $10 million worth of bottles.

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Moreover, the availability in the US as well the UK means that more people now have access to the drink. It also implies that another popular brand in ZOA, from The Rock, might end up losing its sheen in the market.

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According to FoodNavigator-USA, ZOA’s sales were nearly $3.4 million just for the month of October last year. After receiving a massive launch by Dwayne Johnson in 2021, the drink rapidly became one of the top 15 brands. This detail was revealed by MolsonCoors in the report by FoodNavigator-USA. The company took a minority stake in PRIME last year.

The Rock’s fame may have provided the much-needed boost to ZOA but PRIME is not behind at all. Especially after considering the fact that it managed to make $10 million in first two months. Comparatively, it’s way more than what Dwayne’s brand would’ve made in two months, taking a hypothetical scenario.

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While ZOA secured a $10 million funding earlier this year, from Gerber Finance, Coca Cola’s buyout of PRIME for $10 billion may eventually become a huge factor in making a difference. All things considered, PRIME Hydration’s net worth is set to skyrocket in the coming future. It will be interesting to see how soon it accomplishes the objective.

WATCH THIS STORY: Everything You Need to Know About Logan Paul’s Latest Business Venture With KSI

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Written by:

Mintu Tomar

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Mintu Tomar is an eSports author at EssentiallySports. After completing his bachelor's in Philosophy, he has followed his passion for covering news as a budding journalist. He lives and breathes video games and is a die-hard Call of Duty fan.
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