The Modern Warfare 2 beta dropped on September 16, 2022, giving fans early access before the official release. But it was available only for users who pre-ordered the game, as the franchise then released it for the entire community starting September 18.
The game’s release shook the entire gaming industry as fans were overjoyed to finally have it on their screens. The entire world had manifested the game for years, and Activision just found the right ways to keep up the hype.
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Last year, Activision announced its merger with Microsoft for a whopping $68.9 billion deal. This announcement shook the entire gaming industry, as all of them just had one question on their mind. “What would be the future of Call Of Duty?” The majority thought that the franchise would now become an Xbox exclusive, keeping all PlayStation fans out of the picture.
So, to shed light on this topic, Microsoft promised a multi-platform release to show that they cared more about the gaming community than their rivalry. And look how well things have turned out. The game has topped almost all stream charts by ranking first in terms of sales.
Modern Warfare 2 sales enthrall the gaming world as they understand why Sony and Microsoft are fighting for its ownership
Activision and Infinity Ward did a fantastic job creating the perfect hype for Modern Warfare 2. They went out of their comfort zone to run some of the most unique marketing campaigns to sell out their game. Along with that, they also indulged in multiple sneak peeks, leading players to pre-order their biggest creation.
The franchise announced an October 28 release, finally giving fans what they wanted. However, they decided to drop the official beta a month before, letting the community know what the franchise had reserved for them. These updates stormed the gaming charts as the franchise saw a sharp incline in its revenue.
these new Steam charts show exactly why Microsoft and Sony are arguing over Call of Duty. Look at the top Steam sales across every country. There aren’t many where CoD isn’t the top seller right now thanks to the big marketing push and beta access pic.twitter.com/LQzphwpQMt
— Tom Warren (@tomwarren) September 22, 2022
Interestingly, Modern Warfare 2 topped the stream charts in almost every country, proving that it is the game of the year. It also made things clear for the entire gaming community as to why Sony and Microsoft have been running behind for their sole ownership.
However, we all know that Microsoft is far ahead in the deal as they have already struck a $68.9 billion price and it is only a matter of time before it is made official. Plus, they announced a multi-platform release, staying one step ahead in business.
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What are your thoughts about this? Do you think Modern Warfare II will rule over the gaming industry for the next few months? Let us know your opinions about the recently released Modern Warfare 2 beta in the comments section.
