Short-format videos have become a new norm. It all started with the popularity of platforms like Vine and TikTok. Eventually, other social media platforms also adopted this short-video format, resulting in platforms like Instagram Reels and YouTube Shorts.

YouTube is one of the leading content creation platforms, as there are over millions of creators making videos or livestreaming on this Google-owned streaming platform. However, their short-video format is also becoming trending. There are people joining YouTube Shorts, with the prospect of generating a huge income. However, those hopes might take a blow as ‘Content King’ MrBeast‘s manager revealed how much a creator earns from YouTube Shorts Monetization.

MrBeast’s manager revealed YouTube Shorts’ RPM

Reed Duchscher is not an unknown name in the content creation world. After all, he manages the ‘YouTube King’ MrBeast and many other big-name streamers. Recently, he researched the revenue rates of YouTube Shorts. His research revealed a channel with over 400 million monthly views on Shorts.

He shared an image that revealed a channel with 116 million views that only made around $2,400. So this research by MrBeast’s manager revealed that the rates per millie or RPM on YouTube Shorts is between $0.2 to $0.4.

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Even the famous eSports journalist Jake Lucky shared these rates on his Twitter. Undoubtedly, this income is troubling for those who have just started making Short videos, as they might just get only a few thousand views.

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Lucky further claimed that YouTube Short is still in its early days and things might get better in the future. He wrote on Twitter, “Obviously this is very early days for short monetization but also clearly has a long way to go to being a sustainable income of any means.” Even Duchscher is looking forward to how Shorts’ RPM changes, “Curious to follow this and see how RPM changes over time.“

How did people react to this information?

YouTube Shorts is slowly getting attention, and so did this tweet by Jake Lucky on Reed Duchscher’s research. Many short video creators shared the RPMs they get from their videos. Also, some people talked about the revenue rates from other platforms like TikTok and Instagram Reels. The creators also discussed what Google can try to make the ad revenue system on Shorts work better.

It would be interesting to see how YouTube Shorts’ RPM evolves with the growing platform. What are your thoughts about the revenue rates on YouTube Shorts? Do you have any idea to improve these rates?

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