Everyone knows the story behind MrBeast becoming one of the top content creators in the community. From his first upload to his recent ones, he has come a long way and has drastically improved the content that he produces. Outside of the content creation industry, he is also known as the owner of businesses like MrBeast Burger. Which, as he admits, was “just a popup” in the first place.

Jimmy “MrBeast” Donaldson has a whole library of ideas. And with his involvement in the business industry as well, he would surely have something exciting planned for his businesses. Likewise, he had given the idea of making his companies go public which would make his supporters rich as well.

Certainly, surprises could be expected from the 24-year-old YouTuber who is having a flourishing career in the industry. But in hindsight, he talks about the casual invention of MrBeast Burger and how it went ahead to reach the place where it stands currently.

MrBeast shares the story of a casual idea turning into millions generating business venture

MrBeast and MIT Research Scientist Lex Fridman recently appeared on a podcast together where they discussed the topics of content creation, social media platforms, and much more. Reflecting on the business growth of MrBeast’s brand, Fridman asked how Jimmy felt entering a new industry with MrBeast Burger.

MrBeast responded, “Well, so Beast Burger, we kind of… It was supposed to be just a popup. We just partnered with someone who had 300 restaurants and we were just like, ‘Let’s just sell Beast Burgers for a day or two. Let’s see what happens.’ We didn’t really think it would be as big as it was.”

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He continued, “But those first… That first day, we do six figures in sales, and they all sell out, and they’re running to local Walmarts. They can’t keep up with the demand. It’s like, ‘Okay, well, maybe let’s just leave it open a week, whatever,’ and we’re just doing crazy revenue. And it’s like, ‘Okay, well, let’s add some more restaurants, and let’s just leave ’em open for a month.’ And we’re just still doing six figures a day. And it kind of just went from this thing that was… I don’t know, it wasn’t really… I didn’t really plan on running a restaurant chain, but here I am.”

Evidently, the business shared over $100 million in revenue with restaurants as per MrBeast’s tweet in July 2022. And now that the chain has numerous outlets and a physical restaurant in American Dream, one can safely assume the business to earn more than $100 million alone.

This was the surprising story of how a “popup” idea went on to make earnings in millions. What do you think about this story of MrBeast Burger? Will the business land MrBeast a spot in the billion-dollar club? Do tell us in the comments below.

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