MrBeast Turns Heads on His Motive To Stream on Kick as a Protest Against Twitch’s Branded Content Guidelines

Published 06/07/2023, 10:10 AM EDT

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MrBeast has been quite vocal about his disagreement with the recent decisions taken by Twitch. The outrage began when the streaming platform announced new guidelines governing sponsored content on the network. The conflict has now moved a step ahead with a revolting tweet from MrBeast. 

Popular streamers like Ninja, Asmongold, and others have also expressed their fury at the new guidelines with the latter urging a boycott and even discussing leaving the platform in search of better grazing grounds. While all these popular streamers are deciding to move on from Twitch, MrBeast has been praising its rival Kick for long. Addressing his concerns regarding the new censorships on Twitch, MrBeast intrigued his fans with his tweets against the platform.

MrBeast Might Stream To Protest Twitch

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MrBeast has been going on about how the new Twitch guidelines will be a threat to new creators. He believes that the forthcoming policies will harm the community overall and thus seem illogical. Reacting to the policies MrBeast tweeted, “Hey @Twitch how about instead of handicapping what creators make, you help them make more? Seems more logical.” 

The rift between MrBeast and Twitch made headlines after the popular streamer gave hints of moving to a different platform. It was certain after the streamer followed Twitch’s rival streaming platform Kick.

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After the severe backlash from the community, there hasn’t been a firm response from the platform. Twitch made an apology on Twitter regarding the “language” in the new guidelines. But there has been no official update of any changes in the new policies. We missed the mark with the policy language and will rewrite the guidelines to be clearer. Thank you for sharing your concerns, and we appreciate the feedback. We’ll notify the community once we have updated the language.” This official statement given by the Twitch handle made fans more furious than to resolve issues. 

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But fans were more thrilled when the streamer announced the possibility of a stream dedicated to the protest of Twitch. “Might do a stream for fun just to protest Twitch lol”, he tweeted.

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This won’t be the first time a popular streamer openly revolting against a streaming platform. But considering the fan following of MrBeast, it will be interesting to see how the rift unfolds further. 

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What is your take on the new guidelines brought by Twitch? Let us know your thoughts below.

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Written by:

Vaibhav Tomar

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Edited by:

Harshita