100 Thieves have established themselves quite well in the markets, with their clan members never missing a chance to stay out of the spotlight. They have not just performed well in competitions but featured themselves on podcasts and shows, keeping up the trend for their clan.

The clan’s members/owners, such as NadeShot, Valkyrae, CourageJD, and many more, have constantly been on the run to turn things around. So, apart from massive fame for their name, they have achieved a massive milestone in the eSports industry. 

NBA2K is one of the biggest and most anticipated gaming series of the year. The ongoing title caters to millions of basketball fans, inviting them to show off their skills in the virtual world. This year, to increase the hype, they featured JCole on their cover, allowing him to be the first artist to star over it.

However, they did not limit it to him as they recently announced the brands featuring for apparel in the upcoming title. While fans spotted the usuals such as Nike, Adidas, Tissot, Puma, and others, one brand instantly grabbed their attention. It was a gaming organization, the 100 Thieves. 

100 Thieves shakes hands with NBA2K for a massive upcoming feature

With only a handful of days left for NBA2K’s release, fans have already started to manifest the game. After all, it is one of the biggest releases of every year, catering to millions of devoted basketball fans.

The NBA2K franchise always tries to spice up things by introducing/ adding a famous personality, brand, or anything else. For example, the franchise continued to feature Shaquille O’Neal for years despite his retirement. But now, the NBA2K devs have stepped up their game as they announced a massive addition to their upcoming title. 

DIVE DEEPER: “This Isn’t the End of Steel”- 100Thieves Owner Nadeshot Shares a Heartfelt Message About Changes in Valorant Roster

On September 3, 2022, NBA2K’s official Twitter page uploaded a post featuring all brands dropping in the apparel section. “Clothing brands coming to #NBA2K23 Which are you rockin on #2KDay and beyond? Only 6 days away,” they said in the caption. While fans spotted the common brands, they were left awestruck when they came across a specific one. Interestingly, it was the multi-million gaming organization 100 Thieves. 

For those uninitiated, 100 Thieves is not just a competitive clan but also an apparel house. They sell t-shirts, hoodies, joggers, and some other things on their official website. However, they had no relation with NBA2K, keeping themselves exclusive. So now, with the game just a few days away, it would be great to see what the game has in stores for us!

Watch this story: Video Game Franchises Returning to Consoles

What are your thoughts about this? Do you think 100 Thieves have reached new heights with this? Which other clan do you see under this category? Let us know your thoughts in the comments section.