Dallas Cowboys has invited gamers from the United States for their new ‘eSports project’ in collaboration with GameSquare. 

It is no secret that Jerry Jones’ Dallas Cowboys is one of the biggest franchises in the NFL world. The five-time Super Bowl winners have always made an impact, alluring a massive fanbase from time to time. But now, it looks like they are all set to scale up as they partnered with Lenovo and GameSquare to introduce something called “Dallas Cowboys Game Time.” 

As the name suggests, it is an exciting opportunity for gamers who can enroll in this gaming competition platform and community.

NFL team Dallas Cowboys announce entry in eSports with a massive project 

Powered by Lenovo, this project will allow gamers to ‘connect, compete, and earn exclusive prizes.’ The idea behind this project is to bring together multiple worlds and witness a sharp surge in fandom for NFL as well as eSports. To talk about ‘Game-Time,’ the project will commence on May 20 with a Fortnite competition. The winners of this nerve-tingling saga will receive two tickets to Las Vegas to witness Super Bowl 2023. Moreover, the trip would be free of cost, and paid for by the franchise itself. 

Lenovo being the primary partner will provide the necessary hardware for this exciting competition, so get ready to see some Lenovo merchandise in the house. While these details reveal a snippet of what’s to come next, the Cowboys also have another plan in mind. 

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With their ongoing partnership with Lenovo, they are also building a program for small businesses in Dallas. So, if you’re someone from around Texas and are trying to climb up the success ladder, do check the program out. 

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Last but not least, Dallas Cowboys’ COO and Executive President Stephen Jones has also sparred a few statements about the updates. He said, “The Dallas Cowboys have always been a forward-facing franchise with a commitment to develop new ways to reward fans through engaging experiences. Dallas Cowboys Game Time not only connects Cowboys fans through gaming but also brings them closer to the team than ever before in a fun, new way.”

Looking at this, it makes us wonder whether more sports organizations would partner with such companies and drop fresh projects involving the eSports world. After all, we all are aware of its steady yet mammoth growth, and the big players wouldn’t want to miss out on million-dollar opportunities. 

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