Nickmercs’ Debut Kick Stream Revelation Rekindles the Conversation About Twitch Allegedly Robbing Off Streamers’ Profit
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Nickmercs debut stream on Kick has brought Twitch into the spotlight again! Nickmercs made some striking revelations about his revenue generation structure on Twitch, which fueled a social media debate around the revenue policy. Apparently, Nickmercs’s journey as a Kick streamer has started off with some steam.
The Kick and Twitch rivalry has been quite eventful in 2023. While Twitch has faced some flak for their “anti-creator policies,” Kick has witnessed a striking peak in user base. Further, a lot of top-tier streamers have decided to move on to Kick with dignified contracts. Following the patterns, Twitch sensation Nickmercs recently made his much-awaited debut on the green platform. With the debut itself, the streamer has brought Twitch’s guidelines onto the debating table again.
“That’s not mine”: Nickmercs explains how Twitch revenue policy worked
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During his debut stream on Kick, Nickmercs drew comparisons with its rival. According to his shocking confession, all the subscriber revenue generated during a live stream completely went to the platform and, in return, he was given a monthly compensation under the policy of MG.
“For a long time now, and I don’t know how you are going to feel about me telling you this. I got paid a fixed amount no matter what, you know what I mean? So when someone comes in the stream and they gift a hundred? They are just, I mean I don’t, you know what I mean? I appreciate that love, but that’s not mine. No, I am serious! Because you get a certain amount, it’s called an MG. But with on the Kick deal, I get all of my sh*t off of my dashboard. You know? It’s still the same appreciation but I am sure you guys can imagine, like, it’s a little bit different,” he stated, interacting with the chat.
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Nickmercs just leaked that he didn't get any of his sub money on Twitch
Twitch took 100%, and Nick was given a MG (minimum guarantee) every month pic.twitter.com/TflO9GwNyg
— Hunter (@HUN2R) October 30, 2023
For those unaware, a Minimum Guarantee is a clause that allows a streamer to have a fixed monthly compensation by the platform irrespective of the ups and downs in the creator’s traffic and engagement. In return, it gives the platform the authority to take the profit earned during a live stream hosted by the promiser.
The whole idea of minimum guarantee and profits was also clarified by Ryan Wyatt, former head of YouTube Gaming, who joined in the debate. The latter in a tweet wrote, “This was pretty normal across creator deals. You need to recoup ad and non-ad revenue as you’re paying an MG that largely is more than what you’ll recoup, hence, these creator deals were largely loss leaders for all companies.”
This was pretty normal across creator deals. You need to recoup ad and non-ad revenue as you're paying an MG that largely is more than what you'll recoup, hence, these creator deals were largely loss leaders for all companies.
Even with Kick, you need to justify it by user…
— Ryan Wyatt (@Fwiz) October 30, 2023
Later on in the stream, Nickmercs also confirmed that his Kick contract also includes gambling, so he would be hosting some gambling streams on the platform as well.
Daniel Clancy reacts to the debate
Daniel Clancy, the CEO of Twitch, finally reacted to the allegations made by Nickmercs. The Twitch Boss tweeted, “Ryan got this right. I think it is all in how you describe it. Another way to describe his deal was “He received the money from the subs and then we topped him off to reach his minimum guarantee.”
Ryan got this right. I think it is all in how you describe it. Another way to describe his deal was "He received the money from the subs and then we topped him off to reach his minimum guarantee."
There are other deals that people received that were more performance incentives…
— Daniel Clancy (@djclancy999) October 30, 2023
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The CEO also highlighted that although Nic’s deal could have been better, minimum guarantee as a policy works best for most of the growing streamers.
When Nickmerc decided to join Kick, the platform’s co-founder, Ed Craven said, “Nick has one of gaming’s most loyal audiences and his ability to mobilize them towards live events, where they unite as a tight-knit community, is nothing short of inspiring.”
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It remains to be seen what becomes of this partnership. What are your thoughts on Nickmerc’s deal with Kick?
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Written by:
Edited by:
Rohan Karnad