Nike and Electronic Sports NFT Deal Goes Strong to Boost “Virtual Creations” in the Latter’s Game Titles

Published 06/03/2023, 7:50 AM EDT

Nike has collaborated with EA Sports to bring out some exciting sneaker projects for their games.

For quite some time, the Web3 space has seen a sharp decline in the markets because NFT projects have failed despite the involvement of celebrities and superstars. In other words, NFTs after the Crypto Punks project were never really up to the mark, so fans questioned the hype. And soon, the market dropped, making new lows and pushing investors to lose billions.

Amidst that, many companies tried their luck with NFTs as well. Some popular names included H&M and Nike who inaugurated their virtual marketplace. For Nike, it was the name Swoosh under which they launched the NFTs sneaker collection for fans. And now, exactly two years later, they are set to partner with EA Sports to expand the NFT business across the Esports world.

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EA x Nike – A virtual world partnership

On June 1, 2023, EA Sports announced their massive partnership with Nike. They claimed the billion-dollar brand to bring their virtual excellence to the games, let alone allow fans to own exclusive items. However, EA did not reveal the name of the games that would feature Nike’s items, so that’s a whole new mystery.

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EA is embarking on a new chapter with the collaboration with the shoe-making company. After all, their FIFA contract was terminated recently, and fans were worried about the game’s future. But now, with the new partnership in line, it looks like there is hope. Talking about Nike’s NFT space, the brand sold over $1 million in digital goods to date. CoinDesk, a popular crypto news providing website revealed this information and stated it had a bright future.

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Still, there is one major factor that could lead to the loss of billions, and that is the market. Since the massive decline, Web3’s marketplace is surfing through troubled waters. Investors are worried about the future as they don’t know if the community would eye towards new projects.

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So, if Nike has shaken hands with EA Sports to bring out the best in the virtual world, they need to be exclusive. For instance, the entry of exclusive studs in FIFA could be a great option, as the hype will never die. Similarly, the brand can look for in-game cosmetics for other sports too. But again, that’s just speculation, as time will tell us what Nike wants to release for EA Sports.

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Atharv Phadke is a senior eSports writer at EssentiallySports known for his expertise in covering content on streamers and first-person shooter (FPS) games. His passion for Call of Duty stems from his early days as a gamer. At EssentiallySports, Atharv's work has garnered widespread attention, particularly his exclusive interview with popular Twitch streamer Amouranth.

Nike and Electronic Sports NFT Deal Goes Strong to Boost “Virtual Creations” in the Latter’s Game Titles

EA x Nike – A virtual world partnership

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