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The Twitch streamer Richard Tyler Blevins, better known as Ninja, just rebranded himself. That features a brand new logo, with “Ninja” written in a stylish new font. Speaking of, the new logo’s a blue-colored spiked shape, reflecting his early days when he had blue spiked hair. And the font used for “Ninja” is pretty clean and crisp as Belvis kept it simple. But for many, this new logo appears as “Ninjoi” instead of “Ninja”.

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Recently, the Twitch star mentioned the same on Twitter through a stunning logo reveal video. Moreover, the video begins by showcasing Ninja’s early days of streaming, followed by a smooth transition into the new logo. In fact, the branding has indeed left the fans surprised. Considering Ninja’s insane fan following, it has already become the talk of the town.

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On April 19, Ninja joyfully tweeted the same. Have a look at the video, and don’t miss the last 20 seconds. Moreover, Ninja has shared no further details. But fans are likely to hear more in the coming time.

Ninja- new logo and fans react to it

With over a whopping 17 million Twitch followers, and a significant presence on YouTube, no doubt Ninja’s a prominent gaming personality. So, it’s obvious that his fans will react to a change like this rebranding. Moreover, flooding Twitter, the community has expressed their opinions.

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Speaking of, it’s quite interesting as it’s more of a love-hate relationship. Some fans believe the logo’s just worst, while some think there is scope for improvements. In fact, some expressed it’s one of the worst rebrands they’ve ever seen. Also, many think it’s good.

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Moreover, according to some, the new logo makes “Ninja” appears like “Ninjoi” on the first look. Undoubtedly, it’s tons of mixed feelings, and fans are likely to get used to it in the coming time.

Let’s have a look at what fans got to say about it:

So, apparently, many read “Ninja” as “Ninjoi”, and they aren’t the ones to blame. The new logo might need some improvements, especially on the “Ninja” part.

Comment down and let us know what you think of this new logo rebranding attempt?

Read More- Biggest Controversial Moments of Ninja’s Streaming Career

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Swetabh Shekhar

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Swetabh Shekhar is an eSports author at EssentiallySports and holds a Master's degree in Mass Communication. He has been playing video games since his childhood days and has witnessed the evolution of the gaming industry. GTA, Assassins Creed, Call of Duty, and The Walking Dead are some of his all-time favorites. Apart from gaming, Swetabh is also very passionate about fitness and loves reading books on finance. 

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Vibhanshu Kumar

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