The collaborations between eSports and real-life sports have been visible prominently in the past couple of years. We already saw Formula 1 driver Lando Norris owning an eSports organization called Quadrant. He also wore helmets that advertised his company in some of his races. Similarly, a NASCAR motorsport team represented the famous OpTic Gaming.

OpTic Gaming, the North American organization, joined hands with Spire Motorsports. The NASCAR team’s driver Corey LaJoie represented OpTic in the NASCAR Cup Series at the Circuit of the Americas’ EchoPark Texas Grand Prix.

OpTic Gaming joins hands with the NASCAR team, Spire Motorsports

Hector “HECZ” Rodriguez, the CEO of OpTic Gaming, recently went on to his Twitter, where he shared a clip. In that video, Corey LaJoie’s Spire Motorsports car had a custom livery representing OpTic colors- green, black, and white. Additionally, the car also had the American eSports company’s stickers on it.

But this partnership between the NASCAR team and the eSports organization did not just end with the custom livery, as the Spire Motorsports team members were seen wearing OpTic Gaming-themed suits and accessories. Also, they produced merchandise promoting this partnership for OpTic and Spire fans.

This is undoubtedly an amazing collaboration. But it wasn’t the first time when these two organizations collaborated. OpTic Games joined hands with Spire Motorsports last year for the NASCAR Cup race at the Las Vegas Motor Speedway.

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This collaboration with Spire motorsports at the Circuit of The Americas is also very special for OpTic Gaming. After all, the American eSports organization is based in Texas. But there are no official reports from the two parties about any more collaborations in the upcoming NASCAR races.

Fans share their excitement about this unique collaboration

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Fans are extremely excited about this partnership between OpTic Gaming and Spire Motorsports. They showered their love on the car and team costume, which was representing the eSports organization’s colors and branding. One fan even wished to see an eSports organization sponsoring an F1 team.

NASCAR has become more open towards gaming and eSports in recent years, leading to these kinds of unique collaborations between gaming organizations and NASCAR teams and drivers.

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What are your thoughts about OpTic Gaming’s collaboration with Spire Motorsports? Let us know in the comments below.