UFC Lightweight champion Paddy Pimblett broke the internet after launching his energy drink in the UK. The mixed martial artist collaborated with Applied Nutrition, a company already fairing well in parts of England.

The idea behind Paddy’s product is traced back to Logan Paul and KSI’s ‘Prime’ as it has similar features compared to its competitor. Plus, Pimblett called out the business duo, starting an unnecessary controversy on the internet. 

Back in 2021, Logan Paul approached KSI to start a new business friendship with a dedicated brand. The duo planned to release an energy drink, having an idea to create the most using the bare minimum. And when none of the people believed the brand to skyrocket, their business took a massive leap right after launch.

Since then, fans have purchased the product in thousands, applauding the duo for its creation. Plus, Prime was first limited only to the UK, but with time and hype, the duo had to expand to the United States and cater to fans. 

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It was all well for months, as Prime barely had any competitors at the same level. On top of that, the brand’s owners had a massive popularity in their industries, helping with its hype. But now, it looks like they finally have a contender as Paddy the Baddy announced his ‘energy drink.’ 

Paddy Pimblett announces his energy drink; calls out Logan Paul and KSI  

It is not a usual day when you see sportspersons venturing into a specialized industry, as most of them are focused on apparel. So, when someone announces an off-topic venture, they get the maximum hype compared to others. 

To explain this, we can look at Paddy the Baddy’s fresh energy drink venture, Body Fuel. Paddy received a tremendous response from the industry as fans were happy for their favorite UFC star to start a new chapter. But their happiness didn’t last for long as the fighter started an unnecessary controversy via video.

Apparently, Pimblett posted a video calling out KSI and Logan Paul, claiming his drink to be far better than theirs. “Prime has got 2g of sugar in, ours has got 0g in. Much better, especially for your kiddies,” said Paddy.

He added, “We have formulated Body Fuel with 665mg of electrolytes, from a multitude of sources, in levels that we believe to be the optimum ratio needed to aid muscle function, rehydration, and support most consumers in the widest variety of activities. In addition, Body Fuel is Informed-Sport tested so it is safe for professional athletes.” Pimblett ended the video confirming the ‘better’ product to be Body Fuel while throwing off a ‘Prime’ bottle saying, “So fu*k off’.”

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As of now, Body Fuel is available in Summer Fruits, Orange and Lemon and Lime flavors and can be purchased from Applied Nutrition’s website.