A recent article from a reputed publication garnered a lot of criticism owing to an image that fans described as clickbait. In fact, the article addressed a pretty important subject. However, it failed to impress fans because of its one-sided information. In addition, the featured image showcased Twitch Star Pokimane when the writer didn’t mention her even once in the article.
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The article addressed the under-standard pay of video editors in the content streaming industry. As many may know, editors have frequently voiced about how their contribution is overlooked and sometimes, underpaid. According to the article, many editors believe they deserve more.
While the issue with underpayment in the streaming industry isn’t unknown, fans felt that the said article was more of a ‘personal rant’ than an investigative story. Moreover, some editors, like that of Pokimane, Bao and Vienna, took to their social handles to express their opinions.
Fans lash out as writer uses an image of Pokimane irrelevantly
Although Pokimane’s editor acknowledged the existence of the issue, he revealed complete satisfaction with her as an employer. Pokimane’s editor and YT channel manager further pointed out how the article doesn’t have a single mention of her but still features her picture.
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“I’m sure some editors are exploited, but don’t throw her name/face on this for clickbait,” he shared. Furthermore, he asked the writer to not mention big streamers with no evidence.
poki's editor and ch manager here – i'm sure some editors are exploited, but don't throw her name/face on this for clickbait. i'm compensated well and our prices for editors are competitive. you should focus on actual problems instead of implicating big streamers with 0 evidence https://t.co/WEeo2wA9Kx
— JKSAD (@JKSADlol) July 16, 2022
JKSADlol also mentioned how his previous employers have compensated him well.
same goes for every streamer i've ever worked with. from my experience big streamers tend to be VERY (and I mean very) generous with pay and a sometimes even operate their youtube channels making $0 from it or even operating at a loss
— JKSAD (@JKSADlol) July 16, 2022
It’s not the first time that a publication has used images of popular personalities without any context. In fact, it seems to be a daily thing for Pokimane.
just that weekly clickbait article using pokimane’s face 🥱
— JKSAD (@JKSADlol) July 17, 2022
Not only Pokimane’s editor but Bao and Vienna’s editor also chipped in.
Heyo! Bao and Vienna's editor here. Yes, I am compensated well and they are the best people to work with. It's just sad that they were both thrown in this personal rant article.
An important topic wasted by clickbait https://t.co/6ILmgtM6MQ
— Jun Mitsui (@mitsui_jun) July 17, 2022
Following these revelations, the article and its writer received a lot of criticism from the community. Some even asked PC Gamer to fire the writer.
LMFAO imagine publishing BULLSHIT in order to generate views to your article. @pcgamer fire this guy https://t.co/Bma8472KuB
— Piticus Blackwing (@twitch_piticus) July 17, 2022
Here are some more notable reactions.
When people take legitimate issues and then use personal bias along with poor research/information it brings the issue to light in a poor and tactless way while undermining the actual issue because truth is being left out of the equation https://t.co/WV7eLInzGp
— BT95 (@BLTR95) July 17, 2022
There are editors being underpaid but this turned out to be more of a personal rant than a legitimate investigative article.
Do better.I am so glad I never had any reason to express any complaints towards my clients. They are all lovely to work with.💖 https://t.co/K0Zo8nvwNk
— 𓆩 Lux 𓆪 (@RougeLuxy) July 17, 2022
As mentioned several times, underpayment and ill-treatment of employees is still a huge issue in the content industry. However, the said writer’s way of representing it annoyed a lot of readers.
The clickbait used to garner views in the article is absolutely clear. While the streamers themselves haven’t commented on this topic, the editors protected their identity. This goes on to show how happy they actually are!
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What do you think about the use of clickbait in the content industry? Let us know in the comments!
Written by
Edited by
Jito Tenson