For the longest time, the online streaming scene was dominated by the Amazon-owned streaming platform, Twitch, but recently a new contender has made its debut, taking the scene by storm, Kick. Offering a ludicrous revenue split, Kick may seem very appealing to new creators, but experts believe they don’t have a long-term chance in the industry. 

Recently, the co-founder of the platform, simply known as Eddie on Twitter, appeared in a 1 on 1 interview with YouTuber Big E. He talked about the platform’s big plans and shared some confident outlooks on the company’s current standing in the industry, but experts aren’t very accepting of the claims. 

Experts don’t share Kick co-founder’s optimism about the platform

YouTuber and Twitch Streamer Big E invited Ed Craven aka Eddie, on his online interview show. Ed is the co-founder of Kick and its parent company, the online casino Stakes. In their conversation, Ed shared some highly optimistic statements about the sustainability of their platform and how they have no concerns for its future.

While many stated that Kick’s 95/5 spilt of revenue between the creator and the platform is nothing but ridiculous, Ed says it was completely possible and they are thriving with this business model. Ed went as far as saying, “us as a company, we are not worried about sustainability.”

But experts aren’t so optimistic about the platform’s sustainability. Ex-Twitch engineer, Cyrus Hall pointed out that, other than taking only 5% of revenue share from creators, Kick is also, “subsidizing Twitch by paying to use the Twitch video system via AWS” and it is “not a sustainable growth plan.”

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In the end, Cyrus tried to make some sense of Platform’s revenue generation tactic. “If your real goal is to make money fleecing people’s pockets via unregulated gambling, then I guess the financial sustainability of your video system may not be a big deal,” said ex-Twitch engineer Cyrus Hall. 

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According to Cyrus, Kick’s plan is simple. Their main revenue comes from their gambling site, Stakes. Kick is nothing but a promotional platform for Stakes. It helps them lure in young “gamers” to the online casino and utilizes them for making true revenues for the company. 

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What do you think about Kick? Do you think it has a chance in the industry? Let us know in the comments below!