Shocking: Xbox CEO Remains Unfazed Knowing Candy Crush’s Earnings Leads Its Parent Organization Activision Blizzard

Published 11/24/2022, 8:50 AM EST

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The video gaming community is one of the most rapidly evolving communities. From game titles to consoles, engineering minds have developed and are developing the community. Chiefly, to keep track, numbers and statistics become a true friend. And Xbox CEO was not surprised by a famous mobile game earning more than Activision and Blizzard. But would you be?

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Microsoft-owned gaming company Xbox stands as one of the famous console-making companies in the industry. Since the time it was released in 2001, Xbox has been entertaining players all around the world. Through its gaming prowess, it has managed to create a loyal fandom. Moreover, it also looking forward to acquiring Activision-Blizzard in a $68.7 billion deal. However, it seems Activision and Blizzard surprisingly stand second to King’s famous mobile game, in terms of earnings.

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Xbox CEO not surprised by knowing the earnings of Activision and Blizzard coming second to its own wholly-owned subsidiary

Activision-Blizzard is one of the reputed game-developing companies in the community. Widely known for its feats in shaping the Call of Duty franchise, the company has made a name for itself. Evidently, mobile gaming is undoubtedly on the rise. Many games like PUBG, Candy Crush, Genshin Impact, and many others stand as popular titles. Also, it has been learned that King’s Candy Crush seems to earn more than Activision and Blizzard.

A few days back, Xbox CEO Phil Spencer was interviewed by the news organization The Verge. Throughout the interview, topics like Microsoft’s acquisition of Activision-Blizzard, mobile gaming popularity, and games in general, were discussed. Moving on, an interesting segment came when the interviewer cited the figures of Activision and Blizzard and compared them to King’s.

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Apparently, the earnings of Candy Crush, developed by King, earn more than Activision and Blizzard. It is to be known that King is a wholly-owned subsidiary of Activision Blizzard (parent organization). Which simply implied that King earns more than Activision Blizzard.

To this revelation, Phil replied, “Are you surprised by that?” To this, the interviewer implied that it would surprise the audience. Phil said, “But that’s not new.” Thus, it would be safe to say that Candy Crush is earning more than Activision and Blizzard, which also doesn’t come as a surprise to the Xbox CEO. And it would be exciting to see what the future figures state about the game’s popularity in the community.

Microsoft rolled out a website discussing the benefits of the Activision-Blizzard acquisition

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As the year 2022 kick-started, Microsoft voiced its intention to acquire Activision-Blizzard in a $68.7 billion deal. However, the deal has been surrounded by investigations. Notably, Microsoft had made a website specifically to spread awareness about the advantages of their acquisition of Activision-Blizzard.

Citing the benefits for players, creators, and the gaming industry, the website gave a clear view of the goal of the acquisition. Hence, only time shall unveil what the future holds for the deal.

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Which game would be playing or are looking forward to playing in the foreseeable future? Do let us know in the comments section below.

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Written by:

Astitava Kaushik

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Astitava Kaushik is an eSports writer at EssentiallySports. He holds a Master's degree in Media and Communication studies. Throughout the years, he has developed a knack for writing and deems to explore the skill in the eSports field, with games like Valorant, FIFA, and Call of Duty holding a very special place in his heart.
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Edited by:

Jito Tenson

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